Salesforce Marketing Cloud Senior Developer

CXCRM Moment

Greeting from Cognizant

Experience: - 5.5 Years to 12 Years

Level of Hire: - SA & M

Work Location: - Hyderabad, Bangalore, Chennai, Pune, Kolkata, Noida, Gurgaon, Mumbai

Job Description: -

Roles & Responsibilities:

• Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC

• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

• Experience in analysing business requirements and map them to technical flows.

• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration

• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data

• Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/ Skills & Experience:

• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.

• Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc

• Understanding of HTML & Scripting language – AMP Script & SSJS

• Strong in SQL query

• Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.

• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.

• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries

• Data Model setup using List, Groups and Data Extensions

• Opt In/Opt Out Management using Public Lists and Publication Lists

• Excellent communication skills

• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour

• Integration: API, Sales and Service Cloud or any other external sources

• Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys

Mandatory:

• Certification in SFMC- Email Specialist & Developer