About Cognizant Corporate
Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.
About the Role
As an Industry Marketing Lead for the Manufacturing, Logistics, Energy and Utilities (MLEU) vertical in the EMEA region, you will play a pivotal role in driving integrated marketing strategies that elevate brand visibility, deepen client engagement, and deliver measurable business impact. You will be a trusted advisor to business stakeholders, shaping campaigns that resonate with clients and partners, while collaborating across regional Field Marketing and cross-functional teams to ensure seamless execution.
In this role, you will:
- Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
- Define and prioritize marketing strategies aligned with vertical growth objectives.
- Lead the development and execution of integrated marketing plans and client campaigns.
- Design and deliver multi-geo, multi-channel awareness and lead generation campaigns.
- Develop client personas, segmentation strategies, and journey-based marketing approaches.
- Partner with Field Marketing teams to activate campaigns locally and effectively.
- Establish and track KPIs to measure campaign effectiveness and ROI.
- Collaborate with alliance partners and internal teams to design joint marketing initiatives.
What You Need to Have to Be Considered
- 10+ years of experience in B2B marketing, preferably in technology services.
- Deep understanding of business and technology trends in the MLEU industry.
- Strong expertise in digital channels and platforms for awareness and demand generation.
- Proven success in integrated marketing strategies that deliver measurable outcomes.
- Experience working within or alongside partner ecosystems for marketing initiatives.
- Excellent communication and stakeholder management skills, with the ability to influence across all levels.
These Will Help You Succeed
- Strong demand generation expertise and a client-first mindset.
- Experience in developing client personas and journey-based marketing strategies.
- Ability to self-start, manage multiple priorities, and thrive in complex, matrixed environments.
- Strategic agility and adaptability to navigate dynamic business contexts.
- Innovative thinking and openness to experimentation in building client and partner relationships.
- Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
- Brand Visibility: Increased awareness and share of voice in the MLEU vertical in EMEA.
- Client Engagement: Improved engagement, retention, and advocacy metrics.
- Stakeholder Satisfaction: Positive feedback from sales, consulting, and field marketing teams.
- Partner Impact: Visibility and performance of joint campaigns with strategic partners.
Work Model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
We’re excited to meet people who share our mission and can make an impact in a variety of ways. Don’t hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
