Associate Director- Marketing Lead (MLEU)

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About the Role

As an Industry Marketing Lead for the Manufacturing, Logistics, Energy and Utilities (MLEU) vertical in the EMEA region, you will play a pivotal role in driving integrated marketing strategies that elevate brand visibility, deepen client engagement, and deliver measurable business impact. You will be a trusted advisor to business stakeholders, shaping campaigns that resonate with clients and partners, while collaborating across regional Field Marketing and cross-functional teams to ensure seamless execution.

In this role, you will:

• Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
• Define and prioritize marketing strategies aligned with vertical growth objectives.
• Lead the development and execution of integrated marketing plans and client campaigns.
• Design and deliver multi-geo, multi-channel awareness and lead generation campaigns.
• Develop client personas, segmentation strategies, and journey-based marketing approaches.
• Partner with Field Marketing teams to activate campaigns locally and effectively.
• Establish and track KPIs to measure campaign effectiveness and ROI.
• Collaborate with alliance partners and internal teams to design joint marketing initiatives.

What You Need to Have to Be Considered

• 10+ years of experience in B2B marketing, preferably in technology services.
• Deep understanding of business and technology trends in the MLEU industry.
• Strong expertise in digital channels and platforms for awareness and demand generation.
• Proven success in integrated marketing strategies that deliver measurable outcomes.
• Experience working within or alongside partner ecosystems for marketing initiatives.
• Excellent communication and stakeholder management skills, with the ability to influence across all levels.

These Will Help You Succeed

• Strong demand generation expertise and a client-first mindset.
• Experience in developing client personas and journey-based marketing strategies.
• Ability to self-start, manage multiple priorities, and thrive in complex, matrixed environments.
• Strategic agility and adaptability to navigate dynamic business contexts.
• Innovative thinking and openness to experimentation in building client and partner relationships.
• Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
• Brand Visibility: Increased awareness and share of voice in the MLEU vertical in EMEA.
• Client Engagement: Improved engagement, retention, and advocacy metrics.
• Stakeholder Satisfaction: Positive feedback from sales, consulting, and field marketing teams.
• Partner Impact: Visibility and performance of joint campaigns with strategic partners.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

We’re excited to meet people who share our mission and can make an impact in a variety of ways. Don’t hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

La communauté Cognizant : 

Nous sommes une équipe de professionnels dont les membres s'apprécient et se soutiennent mutuellement. Nos collaborateurs sont les garants d'un lieu de travail dynamique, collaboratif et inclusif où chacun peut s'épanouir.

• Cognizant est une communauté mondiale qui compte plus de 300 000+ collaborateurs dans le monde entier.
• Nous ne nous contentons pas de rêver de façons idéales, nous apportons des améliorations concrêtes
• Nous prenons soin de nos collaborateurs, de nos clients, de notre entreprise, de nos communautés et du climat, en faisant ce qui est juste.
• Nous favorisons un environnement innovant où vous pouvez construire le plan de carrière qui vous convient.

À propos de nous : 
Cognizant (NASDAQ : CTSH) est un concepteur d’IA et un fournisseur de services technologiques. Avec notre gamme de solutions IA full-stack, nous accompagnons nos clients au carrefour de l’investissement dans l’IA et de la valeur ajoutée. Notre grande expertise sectorielle, des processus et de l’ingénierie nous permet de convertir le contexte propre à chaque entreprise en systèmes technologiques amplificateurs du potentiel humain, générateurs de résultats tangibles et garants de l’avantage des acteurs internationaux dans un monde en constante évolution. Découvrez notre méthode sur www.cognizant.com ou suivez @cognizant.

Cognizant est un employeur soucieux de l'égalité des chances entre candidats. Votre candidature sera étudiée indépendamment de votre race, couleur, sexe, religion, croyances, orientation sexuelle, identité de genre, origine, handicap, informations génétiques, grossesse, statut d'ancien militaire ou de toute autre critère jugé discriminant par les lois européennes ou françaises.

Vous êtes porteur d'un handicap, vous pouvez-nous contacter par courriel [email protected] si vous souhaitez préciser les aménagements nécessaires pour le poste ou les entretiens à venir.

Mentions légales : 
Les informations relatives à la rémunération du poste à pourvoir dépendent de la date de publication de l’offre de poste. Cognizant se réserve le droit de modifier ces informations à tout moment, sous réserve des lois applicables.

Les candidats peuvent être invités à participer à des entretiens en face à face ou par vidéoconférence. En outre, les candidats peuvent être amenés à présenter une carte d'identité valide lors de chaque entretien.