Lead Generation Specialist -RCM Healthcare (remote)

Lead Generation Specialist - Revenue Cycle Management (remote)

This remote position is open to any qualified candidate living in the United States.

Purpose

The Lead Generation Specialist plays a critical role in the Revenue Cycle Management (RCM) sales engine by independently sourcing, engaging, and qualifying cold healthcare leads and scheduling high qualified demonstrations of TriZetto Provider Solutions. This role is designed as a feeder position into future sales roles, offering hands on exposure to healthcare RCM solutions, sales methodology, and executive level prospect engagement.

Essential Functions

• Independently source and generate new healthcare RCM leads through cold calling, research driven outreach, and multi-channel prospecting (phone, email, LinkedIn, marketing campaigns, etc.).
• Schedule qualified demonstrations and discovery meetings for sales representatives by engaging decision-makers within provider organizations.
• Conduct outbound prospecting conversations with confidence, professionalism, and persistence, overcoming objections and educating prospects on RCM challenges and solutions.
• Maintain accurate and timely updates in the CRM system, including lead status, call notes, outcomes, and next steps, to support pipeline visibility and forecasting.
• Actively manage a personal lead pipeline to consistently meet or exceed activity, quality, and appointment-setting targets.
• Partner closely with Sales and Marketing teams to align outreach strategies with target specialties, campaigns, and priority accounts.
• Build foundational knowledge of TriZetto Provider Solutions/Cognizant healthcare RCM workflows to effectively articulate value propositions and qualify opportunities.
• Participate in ongoing sales training, coaching, and call reviews to continuously improve performance and sales readiness.

Qualifications

Education

• High School Diploma, GED, or equivalent required
• Bachelor’s degree preferred (Business, Healthcare Administration, Marketing, or related field)

Experience

• 2–5 years of experience in appointment setting, outbound prospecting, or cold calling
• Healthcare and/or Revenue Cycle Management (RCM) experience strongly preferred

Technical Competencies

• Strong verbal and written communication skills, with the ability to communicate professionally across email, phone, and virtual platforms.
• Proven experience conducting outbound calls, including use of predictive dialers.
• Ability to independently research accounts, identify key decision-makers, and develop targeted outreach strategies.
• Proficiency with CRM tools (Salesforce preferred but not required).
• Comfortable using Microsoft Office tools (Outlook, Excel, Teams) and sales enablement technology.

Behavioral & Professional Competencies

• Self-motivated and results-driven with the ability to work independently and manage a high-volume outreach workload.
• Confident communicator who excels at overcoming initial objections and navigating gatekeepers.
• Strong organizational and time management skills with attention to detail.
• Professional, positive demeanor with a strong customer first mindset.
• Coachable and eager to learn, with a clear interest in developing a career in sales.
• Demonstrates curiosity about healthcare, RCM workflows, and client business challenges.
• Capable of working remotely in a secure, compliant environment.

Career Growth & Development

This role is intentionally designed as a launch point into sales or advanced business development roles. Successful Lead Generation Specialists will:

• Develop consultative selling and discovery skills.
• Gain exposure to enterprise healthcare sales cycles.
• Build executive communication confidence.
• Receive ongoing coaching, training, and performance feedback.
• Be considered for progression into an Inside Sales role.

Travel Requirements

• Little to no travel required.

Salary and Other Compensation:
Applications will be accepted until May 18, 2026.
The annual salary for this position is between $45,000 - $70,000 depending on experience and other
qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and
subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting.
Cognizant reserves the right to modify this information at any time, subject to applicable law.

Cognizant will only consider applicants for this position who are legally authorized to work in the United States without requiring company sponsorship now or at any time in the future

Cog2026