Italian Digital Marketing Campaign Analyst (Paid Media & Video Streaming)
Join a dynamic team supporting global advertisers in the planning, execution, optimization, and reporting of high-impact digital advertising campaigns. As a Digital Marketing Campaign Analyst, you will work closely with Account Managers and Campaign Managers to drive campaign performance across video streaming platform advertising, demand generation, paid search, display and creator partnership initiatives.
You will be responsible for monitoring campaign performance, optimizing targeting and bidding strategies, analyzing data-driven insights, ensuring brand safety compliance, and delivering actionable recommendations that help clients achieve their business objectives and growth targets. The role also includes supporting creator partnerships, evaluating content for compliance, identifying growth opportunities, and producing performance reports that demonstrate campaign success.
Key Responsibilities
- Optimize and manage video streaming platform campaigns, creator profiles on video platforms, paid search, display and Demand Gen campaigns.
- Conduct creator content reviews, brand safety checks, and compliance assessments.
- Monitor budgets, pacing, and KPI performance to maximize campaign results.
- Analyze campaign data and provide strategic recommendations to improve performance.
- Support campaign setup, keyword management, targeting strategies, and ad operations.
- Generate performance reports and deliver actionable insights to stakeholders.
- Collaborate with global teams to identify growth opportunities and drive client success.
- Stay current with industry trends, advertising technologies, and AI-driven marketing tools.
Requirements
- 1.5years of experience in digital marketing, paid media, SEM/PPC, Google Ads, display advertising, video advertising, account management, or customer-facing campaign support.
- Strong understanding of online advertising channels, campaign optimization, and performance marketing metrics.
- Hands-on experience with Google Ads and video streaming platform advertising.
- Advanced Microsoft Excel skills, including Pivot Tables and complex formulas.
- Strong analytical, problem-solving, and stakeholder communication abilities.
- Experience working with international clients and cross-functional global teams.
- Fluent English and Italian communication skills, both written and verbal.
Offer:
- Pleasant and inspiring working atmosphere;
- Opportunity to be part of a rapidly expanding global organization;
- New office facilities in a convenient location in Lisbon;
- Training & development opportunities;
- Relocation allowance & relocation support (For candidates moving from abroad).
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
