Job Summary
Serve as a senior developer specializing in customer data platforms and marketing technology designing and implementing scalable data solutions using tools such as M Particle Treasure Data Segment CDP Tealium CDP Google Marketing Platform Adobe Experience Platform Adobe Audience Manager and GCP. Collaborate in a hybrid work model to deliver high impact audience experiences and advanced segmentation.
Responsibilities
- Design robust customer data platform integrations that unify profile event and audience data using tools such as M Particle Treasure Data Segment CDP and Tealium CDP to enable consistent downstream activation across marketing ecosystems.
- Develop and optimize data pipelines on GCP that ingest transform and validate high volume customer and interaction data to support analytics personalization and regulatory compliance at enterprise scale.
- Implement advanced audience creation and segmentation logic using CDP capabilities so that marketing product and analytics teams can run targeted campaigns that improve engagement and conversion outcomes.
- Configure and enhance Adobe Experience Platform and Adobe Audience Manager solutions that orchestrate real time decisioning and audience activation while maintaining data quality and governance across multiple digital touchpoints.
- Engineer integrations between CDPs and Google Marketing Platform components to ensure accurate tagging attribution and activation that maximize media performance and return on marketing investment.
- Write performant SQL queries and data models that support audience definition measurement and reporting while ensuring that schemas remain maintainable well documented and aligned with evolving business needs.
- Collaborate closely with product business and analytics stakeholders to translate marketing and customer engagement objectives into technical designs and implementation backlogs that are feasible scalable and testable.
- Create and maintain detailed technical documentation implementation runbooks and data flow diagrams that provide transparency support onboarding of new team members and enable efficient incident resolution.
- Perform rigorous unit integration and end to end testing of CDP configurations data flows and orchestration logic so that releases in the hybrid working model are reliable and regression free.
- Analyze production issues related to data quality latency and activation accuracy then drive structured root cause investigations and sustainable fixes that reduce recurring operational overhead.
- Optimize orchestration journeys in Adobe Journey Orchestration by experimenting with triggers decision criteria and channel mix to enhance customer experience satisfaction and lifetime value.
- Contribute to solution design discussions for travel and hospitality or airlines data use cases when applicable ensuring that CDP and martech implementations are aligned to loyalty booking and ancillary revenue objectives.
- Partner with security and compliance teams to implement responsible data practices within CDP and marketing stacks including consent propagation preference management and regional data residency rules that protect customer trust.
Qualifications
- Apply extensive experience in M Particle Treasure Data Segment CDP and Tealium CDP to design end to end implementations that connect web mobile and backend systems while preserving data consistency.
- Use deep knowledge of Adobe Experience Platform Adobe Journey Orchestration and Adobe Audience Manager to configure schemas data sets segments and journeys that enable personalized customer interactions at scale.
- Leverage expertise in Google Marketing Platform and GCP services to align ad tech and cloud data strategies enabling unified measurement attribution and campaign optimization across channels.
- Employ strong SQL and data modeling skills to manage complex customer event and audience tables ensuring that queries perform efficiently on large datasets common in enterprise marketing environments.
- Draw upon prior experience in travel and hospitality or airlines domains when present to shape data strategies for bookings loyalty programs and customer service journeys that support differentiated products and services.
- Demonstrate the ability to work effectively in a hybrid work model by using collaboration tools clear communication practices and structured delivery approaches across distributed teams and time zones.
- Exhibit a solid track record of nine to twelve years in data engineering marketing technology or CDP focused development roles showing consistent delivery of production grade solutions and measurable business value.
La communauté Cognizant :
Nous sommes une équipe de professionnels dont les membres s'apprécient et se soutiennent mutuellement. Nos collaborateurs sont les garants d'un lieu de travail dynamique, collaboratif et inclusif où chacun peut s'épanouir.
- Cognizant est une communauté mondiale qui compte plus de 300 000+ collaborateurs dans le monde entier.
- Nous ne nous contentons pas de rêver de façons idéales, nous apportons des améliorations concrêtes
- Nous prenons soin de nos collaborateurs, de nos clients, de notre entreprise, de nos communautés et du climat, en faisant ce qui est juste.
- Nous favorisons un environnement innovant où vous pouvez construire le plan de carrière qui vous convient.
À propos de nous :
Cognizant (NASDAQ : CTSH) est un concepteur d’IA et un fournisseur de services technologiques. Avec notre gamme de solutions IA full-stack, nous accompagnons nos clients au carrefour de l’investissement dans l’IA et de la valeur ajoutée. Notre grande expertise sectorielle, des processus et de l’ingénierie nous permet de convertir le contexte propre à chaque entreprise en systèmes technologiques amplificateurs du potentiel humain, générateurs de résultats tangibles et garants de l’avantage des acteurs internationaux dans un monde en constante évolution. Découvrez notre méthode sur www.cognizant.com ou suivez @cognizant.
Cognizant est un employeur soucieux de l'égalité des chances entre candidats. Votre candidature sera étudiée indépendamment de votre race, couleur, sexe, religion, croyances, orientation sexuelle, identité de genre, origine, handicap, informations génétiques, grossesse, statut d'ancien militaire ou de toute autre critère jugé discriminant par les lois européennes ou françaises.
Vous êtes porteur d'un handicap, vous pouvez-nous contacter par courriel [email protected] si vous souhaitez préciser les aménagements nécessaires pour le poste ou les entretiens à venir.
Mentions légales :
Les informations relatives à la rémunération du poste à pourvoir dépendent de la date de publication de l’offre de poste. Cognizant se réserve le droit de modifier ces informations à tout moment, sous réserve des lois applicables.
Les candidats peuvent être invités à participer à des entretiens en face à face ou par vidéoconférence. En outre, les candidats peuvent être amenés à présenter une carte d'identité valide lors de chaque entretien.