Director, Portfolio Marketing - Enterprise Platforms, Noida, Uttar Pradesh, India

Leading at Cognizant

This is a Leadership role at Cognizant. We believe how you lead is as important as what you deliver. Cognizant leaders at every level: Drive our business strategy and inspire teams around our future. Live the leadership behaviors, leading themselves, others and the business. Uphold our Values, role modeling them in every action and decision. Nurture our people and culture, creating a workplace where all can thrive.

At Cognizant, leadership transcends titles and is embodied in actions and behaviors. We empower our leaders at every level to drive business strategy, inspire teams, uphold our values, and foster an inclusive culture.

About the role

As a Director, Portfolio Marketing - Enterprise Platforms, you will make an impact by leading the global portfolio marketing strategy for Cognizant’s IEP service line, shaping how we position our capabilities in enterprise platform modernization, business process transformation and AI-enabled enterprise innovation. You will create a unified, differentiated IEP narrative across SAP, Oracle, Workday and Pega ecosystems that connects our capabilities to measurable enterprise outcomes and to Cognizant’s AI Builder positioning. Working with IEP leadership, offering and solution teams, sales, alliances and global marketing, you will drive portfolio positioning, integrated go-to-market strategy, thought leadership, analyst positioning, partner marketing and sales enablement, supporting North America, EMEA and APJ.

In this role, you will:

Own end-to-end portfolio marketing strategy and the overarching market narrative for the IEP service line, building a unified positioning and messaging architecture that balances the service-line story with differentiated positioning for SAP, Oracle, Workday, Pega, integration, automation and priority offerings.
Align IEP narratives and proof points to Cognizant’s corporate AI Builder positioning and priorities in AI-led modernization, productivity and agentic enterprise transformation.
Define and lead global go-to-market strategies, priorities, launches and refreshes for IEP solutions and offerings, partnering with Demand Generation, Digital, Communications, Analyst Relations, Partner Marketing, field marketing and sales to execute integrated plans against agreed KPIs.
Own IEP content strategy and messaging quality across web, campaigns, executive presentations, thought leadership, case studies and sales assets, personally writing high-impact narratives tailored to CIOs, CTOs, CFOs, CHROs, COOs and business function leaders.
Partner with Analyst Relations and subject-matter experts on analyst briefings and evaluations, and use analyst feedback, buyer insights and competitor developments to sharpen portfolio positioning.
Work with global sales, accounts and solution leaders to create pitch stories, executive presentations, offering overviews and competitive differentiation tools that turn complex capabilities into clear, outcome-led seller messages.
Work with Alliances and Partner Marketing to shape joint narratives, campaigns, events and solution launches across SAP, Oracle, Workday, Pega and other partners, reinforcing Cognizant’s services-led differentiation.
Serve as a strategic marketing advisor to IEP leadership, guide agencies and contributors, mentor marketers, and consistently demonstrate the Cognizant Way to Lead: Personal Leadership, Organizational Leadership, and Business Leadership.

What you need to have to be considered:

15+ years of B2B technology, IT services, enterprise software or services marketing experience, including substantial portfolio/product marketing and go-to-market responsibility.
Strong enterprise applications and business transformation knowledge, with meaningful marketing experience in at least one of SAP, Oracle, Workday, Pega or a comparable enterprise platform ecosystem.
Demonstrated success creating unified portfolio positioning across multiple offerings while differentiating individual solutions and buyer propositions.
Exceptional hands-on writing, executive storytelling, messaging and communication skills, with the ability to translate complex technical capabilities into persuasive business outcomes.
Understanding of enterprise modernization, cloud, AI, intelligent automation, integration and evolving enterprise buyer needs.
Experience leading integrated go-to-market with sales, demand, content, digital, field and partner marketing teams.
Commercial acumen, senior stakeholder influence and proven execution in a global, matrixed environment.
Embodiment of the Cognizant Way to Lead: Leading Self, Leading Others, and Leading the Business.
Embodiment of Cognizant’s Values: Work as One, Dare to Innovate, Raise the Bar, Do the Right Thing, and Own It

Work model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in India. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

Sobre a Cognizant
Cognizant (NASDAQ: CTSH) é uma construtora de IA e fornecedora de serviços de tecnologia, criando a ponte entre o investimento em IA e o valor para as empresas por meio do desenvolvimento de soluções de IA completas para nossos clientes. Nossa profunda experiência em setores, processos e engenharia nos permite incorporar o contexto único de cada organização em sistemas tecnológicos que potencializam a capacidade humana, geram resultados tangíveis e mantêm empresas globais à frente em um mundo em rápida transformação. Saiba mais em cognizant.ai ou @cognizant.

A Cognizant é uma empregadora que investe em equidade. Sua candidatura não será pautada em raça, cor, gênero, sexualidade, credo, origem, deficiência, gravidez ou qualquer outra característica protegida pelas leis brasileiras.

Informações adicionais de emprego
Os candidatos podem ser obrigados a comparecer a entrevistas presenciais ou por videoconferência. Além disso, os candidatos podem ser obrigados a apresentar seu documento de identificação emitido pelo estado ou governo atual durante cada entrevista.

Embora nosso sistema permita a candidatura em todos os idiomas, o(s) idioma(s) e o(s) nível(is) de proficiência exigidos para o trabalho variam. No entanto, é necessário um nível básico de inglês para fins de comunicação em toda a empresa.

Se você tem uma deficiência que requer adaptações razoáveis para procurar uma vaga de emprego ou enviar uma candidatura, envie um e-mail para [email protected] com sua solicitação e informações de contato.