Leading at Cognizant
This is a Leadership role at Cognizant. We believe how you lead is as important as what you deliver. Cognizant leaders at every level: Drive our business strategy and inspire teams around our future. Live the leadership behaviors, leading themselves, others and the business. Uphold our Values, role modeling them in every action and decision. Nurture our people and culture, creating a workplace where all can thrive.
At Cognizant, leadership transcends titles and is embodied in actions and behaviors. We empower our leaders at every level to drive business strategy, inspire teams, uphold our values, and foster an inclusive culture.
About the role
As a Director, Portfolio Marketing - Enterprise Platforms, you will make an impact by leading the global portfolio marketing strategy for Cognizant’s IEP service line, shaping how we position our capabilities in enterprise platform modernization, business process transformation and AI-enabled enterprise innovation. You will create a unified, differentiated IEP narrative across SAP, Oracle, Workday and Pega ecosystems that connects our capabilities to measurable enterprise outcomes and to Cognizant’s AI Builder positioning. Working with IEP leadership, offering and solution teams, sales, alliances and global marketing, you will drive portfolio positioning, integrated go-to-market strategy, thought leadership, analyst positioning, partner marketing and sales enablement, supporting North America, EMEA and APJ.
In this role, you will:
Own end-to-end portfolio marketing strategy and the overarching market narrative for the IEP service line, building a unified positioning and messaging architecture that balances the service-line story with differentiated positioning for SAP, Oracle, Workday, Pega, integration, automation and priority offerings.
Align IEP narratives and proof points to Cognizant’s corporate AI Builder positioning and priorities in AI-led modernization, productivity and agentic enterprise transformation.
Define and lead global go-to-market strategies, priorities, launches and refreshes for IEP solutions and offerings, partnering with Demand Generation, Digital, Communications, Analyst Relations, Partner Marketing, field marketing and sales to execute integrated plans against agreed KPIs.
Own IEP content strategy and messaging quality across web, campaigns, executive presentations, thought leadership, case studies and sales assets, personally writing high-impact narratives tailored to CIOs, CTOs, CFOs, CHROs, COOs and business function leaders.
Partner with Analyst Relations and subject-matter experts on analyst briefings and evaluations, and use analyst feedback, buyer insights and competitor developments to sharpen portfolio positioning.
Work with global sales, accounts and solution leaders to create pitch stories, executive presentations, offering overviews and competitive differentiation tools that turn complex capabilities into clear, outcome-led seller messages.
Work with Alliances and Partner Marketing to shape joint narratives, campaigns, events and solution launches across SAP, Oracle, Workday, Pega and other partners, reinforcing Cognizant’s services-led differentiation.
Serve as a strategic marketing advisor to IEP leadership, guide agencies and contributors, mentor marketers, and consistently demonstrate the Cognizant Way to Lead: Personal Leadership, Organizational Leadership, and Business Leadership.
What you need to have to be considered:
15+ years of B2B technology, IT services, enterprise software or services marketing experience, including substantial portfolio/product marketing and go-to-market responsibility.
Strong enterprise applications and business transformation knowledge, with meaningful marketing experience in at least one of SAP, Oracle, Workday, Pega or a comparable enterprise platform ecosystem.
Demonstrated success creating unified portfolio positioning across multiple offerings while differentiating individual solutions and buyer propositions.
Exceptional hands-on writing, executive storytelling, messaging and communication skills, with the ability to translate complex technical capabilities into persuasive business outcomes.
Understanding of enterprise modernization, cloud, AI, intelligent automation, integration and evolving enterprise buyer needs.
Experience leading integrated go-to-market with sales, demand, content, digital, field and partner marketing teams.
Commercial acumen, senior stakeholder influence and proven execution in a global, matrixed environment.
Embodiment of the Cognizant Way to Lead: Leading Self, Leading Others, and Leading the Business.
Embodiment of Cognizant’s Values: Work as One, Dare to Innovate, Raise the Bar, Do the Right Thing, and Own It
Work model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 4 days a week in a client or Cognizant office in India. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
Aanvullende arbeidsinformatie
De informatie over de beloning is correct op de datum van deze vacature. Cognizant behoudt zich het recht voor om deze informatie op elk moment te wijzigen, met inachtneming van de toepasselijke wetgeving.
Van sollicitanten kan worden verwacht dat zij gesprekken bijwonen, persoonlijk of via een videogesprek. Daarnaast kan van kandidaten worden gevraagd om tijdens elk gesprek een geldig, door de overheid uitgegeven identiteitsbewijs (zoals een identiteitskaart of paspoort) te tonen.
Cognizant is een werkgever die gelijke kansen biedt. Je sollicitatie en kandidatuur worden niet beoordeeld op basis van ras, huidskleur, geslacht, religie, levensovertuiging, seksuele geaardheid, genderidentiteit, nationale afkomst, handicap, genetische informatie, zwangerschap, veteranenstatus of enige andere eigenschap die wordt beschermd door federale, regionale of lokale wetgeving.
