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Salesforce Marketing Cloud – Project Lead

00069132481

Responsibilities

· Collaborate with stakeholders to translate business needs into technical solutions.

· Enable SFMC functionality and Integrations. Provide best practice guidance.

· Act as consultant for SFMC.

· Estimate the effort for the change requests / enhancements needed on the platform and implement them under the guidance of the architect.

· Lead a small team of Developers to design, implement, and optimize cross-channel campaigns. Perform Testing of the implemented Functionality / automations.

· Mentor cross-functional teams, Lead workshops, requirement gathering and solution design sessions.

· Publish implementation documentation.

· SIT Support, UAT Support, PROD Deployment, Go-Live and Hypercare support.

Qualifications and Skills

Essential Skills:

· Demonstrate ten to twelve years of project management experience delivering technology projects with a focus on marketing automation or customer engagement platforms.

· Show deep hands-on experience managing projects that implement or enhance Salesforce Marketing Cloud capabilities across multiple business units or campaigns.

· Display strong understanding of design and release management concepts by explaining how structured build test and deployment practices improve reliability and speed of Salesforce Marketing Cloud delivery.

· Exhibit practical knowledge of hybrid work practices by describing methods to coordinate distributed teams maintain engagement and ensure accountability without frequent travel.

· Apply recognized project management techniques by using scheduling risk management estimation and reporting skills to manage complex cross functional work.

· Communicate clearly with technical and nontechnical partners by translating business goals into actionable plans and explaining Salesforce Marketing Cloud impacts in accessible language.

· Utilize problem solving and negotiation skills to balance scope quality and timeline when constraints arise during Salesforce Marketing Cloud implementations.

· Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc. (both implementation and deployment).

· Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

· Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

· Understanding of Email regulatory compliance, and deliverability elements.

· Sound knowledge of marketing domain processes.

Nice to Have Skills.

· Agile methodologies.

· Scripting knowledge of AMPscript, SSJS, SQL, HTML.

· Qualifications: At least one SFMC Certification.

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关于高知特 (Cognizant)
高知特(Cognizant)(纳斯达克代码:CTSH)作为一家AI Builder和相关技术服务提供商,致力于通过打造全栈AI解决方案,帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长,将企业独特的业务场景融入科技系统,赋能组织释放人才潜能,推动切实成果,并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情,敬请访问 cognizant.ai 或关注@cognizant。

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