Responsibilities
· Collaborate with stakeholders to translate business needs into technical solutions.
· Enable SFMC functionality and Integrations. Provide best practice guidance.
· Act as consultant for SFMC.
· Estimate the effort for the change requests / enhancements needed on the platform and implement them under the guidance of the architect.
· Lead a small team of Developers to design, implement, and optimize cross-channel campaigns. Perform Testing of the implemented Functionality / automations.
· Mentor cross-functional teams, Lead workshops, requirement gathering and solution design sessions.
· Publish implementation documentation.
· SIT Support, UAT Support, PROD Deployment, Go-Live and Hypercare support.
Qualifications and Skills
Essential Skills:
· Demonstrate ten to twelve years of project management experience delivering technology projects with a focus on marketing automation or customer engagement platforms.
· Show deep hands-on experience managing projects that implement or enhance Salesforce Marketing Cloud capabilities across multiple business units or campaigns.
· Display strong understanding of design and release management concepts by explaining how structured build test and deployment practices improve reliability and speed of Salesforce Marketing Cloud delivery.
· Exhibit practical knowledge of hybrid work practices by describing methods to coordinate distributed teams maintain engagement and ensure accountability without frequent travel.
· Apply recognized project management techniques by using scheduling risk management estimation and reporting skills to manage complex cross functional work.
· Communicate clearly with technical and nontechnical partners by translating business goals into actionable plans and explaining Salesforce Marketing Cloud impacts in accessible language.
· Utilize problem solving and negotiation skills to balance scope quality and timeline when constraints arise during Salesforce Marketing Cloud implementations.
· Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc. (both implementation and deployment).
· Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
· Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
· Understanding of Email regulatory compliance, and deliverability elements.
· Sound knowledge of marketing domain processes.
Nice to Have Skills.
· Agile methodologies.
· Scripting knowledge of AMPscript, SSJS, SQL, HTML.
· Qualifications: At least one SFMC Certification.
#LI-AL1
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional sobre el empleo
La información sobre la compensación es exacta en la fecha de publicación de este anuncio. Cognizant se reserva el derecho de modificar esta información en cualquier momento, de conformidad con la legislación aplicable.
Es posible que se solicite a los solicitantes que asistan a entrevistas de forma presencial o mediante videoconferencia. Asimismo, durante cada entrevista, los candidatos podrán estar obligados a presentar un documento de identidad válido emitido por el estado o por el gobierno.
Cognizant es un empleador que ofrece igualdad de oportunidades. Su solicitud y candidatura no se evaluarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano ni cualquier otra característica protegida por las leyes federales, estatales o locales.
