Salesforce Marketing Cloud – Business Analyst

Responsibilities

• Work alongside other digital technologists and digital capability experts perform business and fit gap analysis.

• Work with stakeholders and business users from the customer to elicit, capture, analyse, refine, communicate and document their requirements and product requests.

• Articulate the scope of work, deliverables, and outcomes to stakeholders.

• Drive market engagement activities & work closely with product teams on coordinating and leading kick-off workshops for the digital initiatives

• Develop and maintain documentation to provide visibility of new implementations.

• Be responsible for preparation of training materials and conduct workshop.

• Deliver regular or ad-hoc customized trainings for the newly developed and deployed features to the business stakeholders.

• Assist digital customer engagements teams with adoption & utilization of the digital marketing capabilities of Salesforce Marketing Cloud (SFMC).

Qualifications and Skills

• A track record of working on IT development programs with demonstrable experience of a Business Analyst on a variety of different IT delivery projects/initiatives.

• Experience dealing with customers from both a business and technical perspective.

• Ability to translate complex technical concepts into easily understandable business language.

• User level experience in Salesforce Marketing Cloud.

• Excellent Communication

• Agile methodologies

• SFMC Certification

• Previous BA experience in Digital Marketing engagements, especially in Salesforce Products.

#LI-AL1