Job Summary
This hybrid role focuses on delivering high quality digital marketing support for customer service initiatives using strong MS Excel capabilities and online channel understanding. The specialist collaborates with cross functional teams during day shifts to optimize campaign performance enhance customer satisfaction and produce accurate reporting insights that directly support business growth and positive societal impact.
Responsibilities
- Drive execution of digital marketing activities that enhance customer service experiences and strengthen online engagement across targeted channels ensuring alignment with organizational goals and customer expectations.
- Analyze customer interaction and service data using MS Excel to identify trends pain points and improvement opportunities that can be translated into actionable marketing and service enhancement initiatives.
- Develop and maintain detailed performance reports for digital campaigns using advanced Excel functions enabling transparent visibility into key metrics for stakeholders and timely data driven decisions.
- Collaborate with customer service and marketing teams to design online touchpoints that are intuitive responsive and aligned with brand standards supporting a seamless journey for diverse customer segments.
- Monitor day to day campaign metrics such as response rates resolution times and satisfaction scores to ensure digital marketing activities positively influence customer service outcomes.
- Optimize content and messaging for online platforms based on customer feedback and service insights ensuring that communications are clear empathetic and focused on resolving customer needs effectively.
- Coordinate hybrid work activities by attending onsite collaboration sessions and remote working blocks to ensure consistent communication alignment on priorities and efficient delivery of digital marketing tasks.
- Utilize MS Excel to build dashboards and track performance indicators for online service campaigns supporting leadership with concise visual summaries that highlight progress and areas requiring attention.
- Support continuous improvement initiatives by testing new digital approaches for service communication documenting outcomes and recommending refinements grounded in quantitative and qualitative data.
- Ensure adherence to data privacy and compliance standards when handling customer service and online interaction data maintaining accurate records and safeguarding sensitive information through disciplined practices.
- Provide clear updates to stakeholders on campaign status service impact and key findings from Excel based analyses contributing to transparent communication and shared understanding of results.
- Coordinate with technology and operations teams to troubleshoot issues affecting online service experiences ensuring that digital marketing messages and service workflows remain consistent and reliable.
- Contribute to organizational purpose by shaping digital experiences that make customer interactions more efficient respectful and accessible thereby supporting broader societal trust in responsible business practices.
Qualifications
- Showcase experience in digital marketing or customer experience roles where customer service data was actively used to inform campaign design and performance optimization.
- Demonstrate strong proficiency in MS Excel including data analysis use of formulas and charts and preparation of structured reports that enable clear interpretation by business stakeholders.
- Highlight familiarity with online channels such as websites social media or self service portals and describe how previous work improved engagement or streamlined customer service processes.
- Present experience working in hybrid environments that required effective time management collaboration tools usage and consistent delivery of outcomes during day shift schedules.
- Emphasize ability to interpret customer feedback and operational metrics and convert these insights into practical digital actions that support improved satisfaction and retention.
- Illustrate comfort with cross functional teamwork involving marketing customer service and analytics functions to ensure that digital initiatives remain coherent and effective.
- Reference any exposure to basic reporting or analytics tools in addition to Excel that helped deepen understanding of online customer behavior and campaign impact.
Über Cognizant
Cognizant (NASDAQ: CTSH) i ist ein Technologiedienstleister und Entwickler von KI-Lösungen. Wir schlagen die Brücke zwischen KI-Investitionen und echtem unternehmerischem Mehrwert, indem wir ganzheitliche Full-Stack-KI-Lösungen für unsere Kunden entwickeln. Mit unserer fundierten Branchen-, Prozess- und Engineering-Expertise integrieren wir die spezifischen Anforderungen von Unternehmen passgenau in Technologiesysteme. So entfalten wir das menschliche Potenzial, erzielen greifbare Ergebnisse und sichern globalen Unternehmen in einer sich rasant wandelnden Welt den entscheidenden Vorsprung. Erfahren Sie mehr unter cognizant.ai oder @cognizant.
Zusätzliche Informationen zur Beschäftigung
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