Go to Market Lead – Retail, Consumer Goods, Travel & Hospitality
About the role
As a Go to Market Lead – Retail, Consumer Goods, Travel & Hospitality, you will make an impact by defining and executing the go‑to‑market vision, sales acceleration strategy, and ecosystem partnerships for Cognizant’s Consumer Business. You will be a valued member of the Consumer Business Unit leadership team and work collaboratively with sales, marketing, presales, industry solutions, finance, and operations leaders to drive growth, expand market presence, and win net‑new logos across retail, consumer goods, and travel & hospitality clients.
In this role, you will:
- Define the long‑term North Star vision and three‑year go‑to‑market strategy for Retail, Consumer Goods, and Travel & Hospitality as the “Front of the Funnel” driving vision and strategic leadership.
- Lead annual and ongoing Business Unit strategy planning, including objectives, scorecards, and alignment to account plans.
- Drive sales acceleration, with a focus on large‑deal pipeline generation, deal shaping, and conversion.
- Build and execute a comprehensive partner ecosystem strategy across hyperscalers, ISVs, and industry platforms.
- Orchestrate cross‑functional teams to deliver integrated industry solutions, proactive offerings, and targeted campaigns.
- Represent Cognizant externally with analysts, alliance partners, and at industry events, generating new sales opportunities.
- Embed sales intelligence and data‑driven decision‑making, including dashboards and pipeline performance tracking.
- Develop and maintain industry sales playbooks, POVs, and thought leadership aligned to market strategy.
Work model
We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring regular presence in a Cognizant office in Dallas, TX.
Moderate travel (25–30%) is required.
The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.
What you need to have to be considered
- 15+ years of experience in go‑to‑market leadership, sales, and market development within retail, consumer goods, and/or travel & hospitality.
- Deep understanding of industry solutions, buyer personas, and market dynamics in the consumer sector.
- Proven success driving large, complex enterprise deals and accelerating pipeline growth.
- Strong executive presence with the ability to build trusted relationships with C‑suite leaders (CTOs, CMOs, Chief Digital Officers).
- Experience leading cross‑functional and globally distributed teams, including offshore business development partners.
- Strategic mindset paired with hands‑on execution and strong program management capability.
These will help you stand out
- MBA or equivalent advanced degree.
- Established relationships with hyperscalers, ISVs, and industry analysts.
- Experience developing and scaling industry‑specific solutions and GTM motions.
- Entrepreneurial leadership style with a strong sales‑first mindset.
- Ability to balance vision, velocity, and operational rigor in a fast‑evolving market.
Compensation
Compensation for this role is competitive and based on experience, qualifications, and scope of responsibility. This role is also eligible for performance‑based incentives.
Benefits
Cognizant offers a comprehensive benefits package, including medical, dental, vision, paid time off, paid holidays, retirement savings plans, and wellbeing programs, subject to eligibility requirements.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
