Go to Market Lead – Retail, Consumer Goods, Travel & Hospitality
About the role
As a Go to Market Lead – Retail, Consumer Goods, Travel & Hospitality, you will make an impact by defining and executing the go‑to‑market vision, sales acceleration strategy, and ecosystem partnerships for Cognizant’s Consumer Business. You will be a valued member of the Consumer Business Unit leadership team and work collaboratively with sales, marketing, presales, industry solutions, finance, and operations leaders to drive growth, expand market presence, and win net‑new logos across retail, consumer goods, and travel & hospitality clients.
In this role, you will:
- Define the long‑term North Star vision and three‑year go‑to‑market strategy for Retail, Consumer Goods, and Travel & Hospitality as the “Front of the Funnel” driving vision and strategic leadership.
- Lead annual and ongoing Business Unit strategy planning, including objectives, scorecards, and alignment to account plans.
- Drive sales acceleration, with a focus on large‑deal pipeline generation, deal shaping, and conversion.
- Build and execute a comprehensive partner ecosystem strategy across hyperscalers, ISVs, and industry platforms.
- Orchestrate cross‑functional teams to deliver integrated industry solutions, proactive offerings, and targeted campaigns.
- Represent Cognizant externally with analysts, alliance partners, and at industry events, generating new sales opportunities.
- Embed sales intelligence and data‑driven decision‑making, including dashboards and pipeline performance tracking.
- Develop and maintain industry sales playbooks, POVs, and thought leadership aligned to market strategy.
Work model
We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring regular presence in a Cognizant office in Dallas, TX.
Moderate travel (25–30%) is required.
The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.
What you need to have to be considered
- 15+ years of experience in go‑to‑market leadership, sales, and market development within retail, consumer goods, and/or travel & hospitality.
- Deep understanding of industry solutions, buyer personas, and market dynamics in the consumer sector.
- Proven success driving large, complex enterprise deals and accelerating pipeline growth.
- Strong executive presence with the ability to build trusted relationships with C‑suite leaders (CTOs, CMOs, Chief Digital Officers).
- Experience leading cross‑functional and globally distributed teams, including offshore business development partners.
- Strategic mindset paired with hands‑on execution and strong program management capability.
These will help you stand out
- MBA or equivalent advanced degree.
- Established relationships with hyperscalers, ISVs, and industry analysts.
- Experience developing and scaling industry‑specific solutions and GTM motions.
- Entrepreneurial leadership style with a strong sales‑first mindset.
- Ability to balance vision, velocity, and operational rigor in a fast‑evolving market.
Salary and Other Compensation:
Applications will be accepted until July 1, 2026.
The annual base salary for this position is between $200,000 - $235,000 depending on the experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Benefits
Cognizant offers a comprehensive benefits package, including medical, dental, vision, paid time off, paid holidays, retirement savings plans, and wellbeing programs, subject to eligibility requirements.
#LI-SB1
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional sobre el empleo
La información sobre la compensación es exacta en la fecha de publicación de este anuncio. Cognizant se reserva el derecho de modificar esta información en cualquier momento, de conformidad con la legislación aplicable.
Es posible que se solicite a los solicitantes que asistan a entrevistas de forma presencial o mediante videoconferencia. Asimismo, durante cada entrevista, los candidatos podrán estar obligados a presentar un documento de identidad válido emitido por el estado o por el gobierno.
Cognizant es un empleador que ofrece igualdad de oportunidades. Su solicitud y candidatura no se evaluarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano ni cualquier otra característica protegida por las leyes federales, estatales o locales.
