Banking & Financial Services Consulting
Cognizant’s Banking & Financial Services (BFS) Consulting team is seeking talented consultants with business analysis and digital change delivery experience to work with our ecosystem of clients, alliances, start-ups, and design agencies to deliver the next generation of banking products and experiences. This role provides an opportunity to join a rapidly growing, high energy and entrepreneurial team working with leading Benelux based clients.
About Cognizant Consulting
To be digital, companies today must have organizational velocity approaching speed of light while providing individualized offerings that result in fanatical levels of customer satisfaction—all with laser-focused cost control. And from applications to infrastructure, processes to operational models and interfaces to experiences—there are digital forces driving change in every part of our clients’ organization. At Cognizant, our consultants orchestrate the capabilities to truly change the game—across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our approach is built around elevating business understanding of the aspirations and unique abilities of customers and employees and by building these relationships based on trust and value.
More information? Please visit https://www.cognizant.com/consulting
Purpose of the Project
Support client’s newly launched co‑brand credit card with a banking partner by driving acquisition performance and optimizing approval outcomes across the customer journey.
Project Scope
The Acquisition Specialist will work directly with the client’s co‑brand cards program to help boost important acquisition metrics. Their main goal is to raise application approval rates and increase the number of customers who obtain and activate the credit card. The role will work cross‑functionally with Client product, marketing, and operations teams, and closely with their banking partner stakeholders, to identify bottlenecks, optimize processes, and implement data‑driven improvements across the end‑to‑end acquisition funnel.
Key Activities - Roles & Responsibilities
Manage and optimise the end‑to‑end acquisition funnel for the Client co‑brand credit card, from application
start to card issuance and first transaction.
Analyse approval and decline data to identify key drivers impacting application success rates and
recommend corrective actions.
Work closely with Client’s banking partner’s credit, risk, and operations teams to improve approval outcomes
while remaining compliant with regulatory and policy constraints.
Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in
digital acquisition flows.
Monitor acquisition performance on a daily and weekly basis and produce actionable insights for
stakeholders.
Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card
volumes.
KPIs
Application approval rate
Number of approved and funded credit cards
Application‑to‑approval conversion rate
First‑transaction activation rate
Funnel drop‑off reduction
Knowledge and Experience
Strong understanding of credit card acquisition and underwriting processes
Experience working on co‑brand card programs or with issuing banks
Proven track record of improving acquisition and conversion metrics
Experience operating in regulated financial services environments
Ability to work effectively across multiple stakeholders and teams
Mandatory Skills
Credit card acquisition and lifecycle management
Data analysis and performance optimisation
Stakeholder and partner management
Strong communication and problem‑solving skills
Advanced Excel and reporting skills (BI tools preferred)
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
