As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving solid results for the client. You will be a valuable member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.
This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance, and mentoring.
In this role, you will:
Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping, and Performance Max.
Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes, and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
Provide expert guidance, training, and mentoring to marketing assistants, complex client scenarios, and strategic account planning.
Align strategies and execution of feature launches and promotional initiatives to maximize client value.
Conduct strategic quality calibrations, client consultation simulations, and reviews to ensure consistent, high-quality consulting across the team.
Present strategy reviews, technical insights, and performance drivers to leadership, proposing data-driven action plans.
Develop and maintain advanced technical documentation, manuals, case studies, summaries, and standard operating procedures (SOPs) related to consulting best practices.
Work Model
We believe hybrid work is the way forward, as we strive to offer flexibility whenever possible. Based on the company's needs for this role, this is a hybrid position requiring 3 days per week of in-office work in São Paulo-SP.
Regardless of your work model, we are here to support a healthy work-life balance through our various wellness programs.
The working conditions for this role are correct as of the date of publication and may change according to the needs of the company or client. Rest assured, the expectations of the role will always be clearly communicated.
What do you need to be considered?
In-depth, hands-on experience across the entire Google Ads ecosystem, including Search, Display, Video, Apps, Shopping, and Performance Max, with a solid understanding of optimization and measurement.
Experience in account management or consulting in digital marketing or Google Ads.
Proven ability to understand complex client needs and architect advanced advertising solutions.
Strong analytical skills with the ability to use performance data, metrics, and spreadsheets to identify opportunities and solve problems.
Excellent written and verbal communication skills, with the ability to clearly explain complex technical and strategic concepts.
Advanced English proficiency (C1/C2 or equivalent).
These factors will help you stand out:
Prior experience in mentoring, coaching, or working as a consulting specialist.
Experience in developing strategic manuals, technical guides, or training content.
Proficiency in Google tools (Sheets, Docs, Slides) for content analysis and creation.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
