As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving solid results for the client. You will be a valuable member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.
This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance, and mentoring.
In this role, you will:
Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping, and Performance Max.
Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes, and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
Provide expert guidance, training, and mentoring to marketing assistants, complex client scenarios, and strategic account planning.
Align strategies and execution of feature launches and promotional initiatives to maximize client value.
Conduct strategic quality calibrations, client consultation simulations, and reviews to ensure consistent, high-quality consulting across the team.
Present strategy reviews, technical insights, and performance drivers to leadership, proposing data-driven action plans.
Develop and maintain advanced technical documentation, manuals, case studies, summaries, and standard operating procedures (SOPs) related to consulting best practices.
Work Model
We believe hybrid work is the way forward, as we strive to offer flexibility whenever possible. Based on the company's needs for this role, this is a hybrid position requiring 3 days per week of in-office work in São Paulo-SP.
Regardless of your work model, we are here to support a healthy work-life balance through our various wellness programs.
The working conditions for this role are correct as of the date of publication and may change according to the needs of the company or client. Rest assured, the expectations of the role will always be clearly communicated.
What do you need to be considered?
In-depth, hands-on experience across the entire Google Ads ecosystem, including Search, Display, Video, Apps, Shopping, and Performance Max, with a solid understanding of optimization and measurement.
Experience in account management or consulting in digital marketing or Google Ads.
Proven ability to understand complex client needs and architect advanced advertising solutions.
Strong analytical skills with the ability to use performance data, metrics, and spreadsheets to identify opportunities and solve problems.
Excellent written and verbal communication skills, with the ability to clearly explain complex technical and strategic concepts.
Advanced English proficiency (C1/C2 or equivalent).
These factors will help you stand out:
Prior experience in mentoring, coaching, or working as a consulting specialist.
Experience in developing strategic manuals, technical guides, or training content.
Proficiency in Google tools (Sheets, Docs, Slides) for content analysis and creation.
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional sobre el empleo
La información sobre la compensación es exacta en la fecha de publicación de este anuncio. Cognizant se reserva el derecho de modificar esta información en cualquier momento, de conformidad con la legislación aplicable.
Es posible que se solicite a los solicitantes que asistan a entrevistas de forma presencial o mediante videoconferencia. Asimismo, durante cada entrevista, los candidatos podrán estar obligados a presentar un documento de identidad válido emitido por el estado o por el gobierno.
Cognizant es un empleador que ofrece igualdad de oportunidades. Su solicitud y candidatura no se evaluarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano ni cualquier otra característica protegida por las leyes federales, estatales o locales.
