Job Role Overview
The Salesforce Marketing Cloud (SFMC) Support Engineer is responsible for supporting and maintaining SFMC platforms, delivering campaign execution, and ensuring high-quality implementation across Journey Builder, Automation Studio, Data Extensions, and Cloud Pages. The role requires strong technical expertise, hands-on execution, and testing support across marketing automation workflows.
Job Description
1. Campaign & Journey Execution (Journey Builder)
i. Design, build, and support customer journeys using Journey Builder
ii. Configure entry sources, decision splits, and engagement activities
iii. Troubleshoot journey issues and optimize customer engagement flows
iv. Validate journey logic and ensure accurate audience targeting
2. Automation & Data Processing (Automation Studio)
i. Develop and manage automated workflows for data import, extraction, and segmentation
ii. Schedule and monitor automation jobs to ensure timely execution
iii. Troubleshoot automation failures and performance issues
iv. Support campaign readiness through data preparation and automation pipelines
3. Data Management (Data Extensions)
i. Design and maintain Data Extensions, including relational data models
ii. Develop SQL queries for segmentation, filtering, and audience targeting
iii. Ensure data quality, validation, and governance compliance
iv. Support data integration with external systems and upstream/downstream platforms
4. Cloud Page & Content Development
i. Develop and maintain Cloud Pages according to business requirements
ii. Utilize AMPscript, SSJS, HTML, and CSS for dynamic content development
iii. Support event-triggered communications and dynamic customer interactions
iv. Ensure responsive design and cross-device compatibility
5. Testing & Deployment Support
i. Perform end-to-end testing for journeys, automations, and cloud pages
ii. Validate campaign execution, links, tracking, and personalization logic
iii. Support User Acceptance Testing (UAT) and production deployment activities
iv. Identify defects and coordinate resolution with development and business teams
6. Production Support & Issue Resolution
i. Provide L2/L3 support for SFMC platform incidents and service requests
ii. Troubleshoot campaign failures, data discrepancies, and integration issues
iii. Monitor system performance and ensure SLA compliance
iv. Maintain documentation and knowledge base
7. Stakeholder Collaboration & Governance
i. Work closely with marketing teams, business stakeholders, and external vendors
ii. Ensure assigned tasks are delivered within agreed timeline
iii. Support campaign implementation, go-live and BAU support
iv. Follow templates and best practices as shared by client
v. Ensure compliance with data governance, privacy, and marketing standards
vi. Communicate status, risks, and improvements effectively
Job Requirements
1. Bachelor degree or above
2. 5+ years of hands-on experience in Salesforce Marketing Cloud platforms including journey builder, automation studio, data extensions and SQL, cloud pages and cross -channel campaigns (email, SMS, push)
3. Strong understanding of campaign lifecycle and marketing automation
4. Strong analytical and problem solving skills
5. Experience in project implementation, UAT and deployment processes
6. Good communication skills and stakeholder engagement skills
7. Language: English is a must, knowing additional language like Mandarin/Cantonese is good to have
8. Ability to work independently and collaboratively in a fast-paced environment
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
