Skip to main content

Developer - Salesforce Marketing Cloud

47960

Key Responsibilities

  • Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.

  • Hands-on experience or exposure to Marketing Cloud Next, including campaign creation, audience activation, content personalization, marketing orchestration, and Data Cloud-driven customer engagement.

  • Implement real-time web personalization and recommendation use cases, including product/content recommendations, contextual experiences, cross-sell, upsell, and next-best-experience scenarios.

  • Configure and manage identity, customer profiles, behavioral data, catalogs, segmentation, and audience activation across Marketing Cloud and Marketing Cloud Personalization.

  • Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, Marketing Cloud Connect, Salesforce CRM, and enterprise data sources.

  • Participate in end-to-end delivery covering technical design, development, unit testing, code reviews, deployment, debugging, production support, and performance optimization.

  • Strong troubleshooting and development skills across journeys, automations, personalization, Web SDK, APIs, data processing, integrations, and campaign execution;

Requirements & Skill Sets

  • Hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions, and campaign execution.

  • Hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.

  • Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

  • Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

  • Understanding of Email regulatory compliance, and deliverability elements.

  • Sound knowledge of marketing domain processes.

  • Good understanding of Salesforce Data Cloud, including Unified Profiles, Identity Resolution, segmentation, Calculated Insights, and activation into Marketing Cloud / MC Next for personalized engagement.

  • Agile methodologies

  • HubSpot Integration

  • SFMC Certified

    #LI-CTSAPAC

About Cognizant: 
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.

Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

a blue line drawing of a plant with leaves

Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, etc.

Stay Healthy Midnight Blue RGB

Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

Build The Career You Want Midnight Blue RGB

Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

Making A Meaningful Impact Midnight Blue RGB

Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s what you can expect from our hiring process. Please keep in mind that it may vary by role and location. Explore our FAQs to learn more.

a person sitting at a table using a laptop

Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

a person holding a tablet and talking on the phone

Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

a person smiling at a table with a laptop

Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

a group of people sitting around a table

Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

EMEA Alin
Over my 11-year Cognizant career, I’ve grown from being a Jr. Developer to an Engineering Director. With support from Cognizant and my mentors, I’ve also explored mobile development, data and AI. The opportunities here are endless.
Alin Turcu Engineering Director
CAN Brigitte
Cognizant is great for those wanting to make the world a better place, as we create solutions with top technology partners to address complex problems for our clients.
Brigitte Roy Director of Strategy Alliances
2
Cognizant offers me more than a job; it offers a community. We support each other, collaborate across borders and celebrate wins together. If you’re looking for a culture that values flexibility, diversity and growth, this is the place to be.
Laura Reynaud Lead Counsel
EMEA Elena
My managers and mentors have always been there to guide me, challenge me and give me the space and confidence to grow. When you have the right people around you, work becomes fun.
Elena Becerril Engagement Delivery Lead

Haven't yet found the right opportunity?

Get the latest updates on job opportunities, recruitment events and company news—tailored just for you!

Be in the know