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AI Field, Growth & Campaign Senior Marketing Manager

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Field, Growth & Campaign Senior Marketing Manager

Role Family: Field Marketing / Growth Marketing / Integrated Campaigns
Market Unit: AI Market Unit
Location: Flexible (United States)

What makes Cognizant a unique place to work?

Cognizant’s rapid growth and innovative environment enables marketers to drive impact globally and shape new market narratives.

About the role (Position summary)

The Field, Growth & Campaign Sr Marketing Manager (SM) leads execution of AIMU’s field and growth marketing agenda—integrated campaigns, ABM 1: few activation, executive events, partner co‑sell motions, and internal enablement programs. This role converts AIMU positioning and offerings into pipeline‑driving programs across channels, partnering with AIMU GTM, partner teams, sales leaders, and corporate/BU marketing stakeholders.

Key responsibilities

Integrated campaign execution (Brand → Demand)

  • Plan and run integrated campaigns aligned to Wave 1 use cases and priority partners, moving from awareness to conversion.
  • Manage multichannel activation (paid/owned/earned where applicable), performance tracking, and optimization tied to pipeline and engagement signals.

ABM 1: few and account activation

  • Execute ABM 1: few programs by priority industry and target account lists; coordinate with sellers on plays, offers, and follow‑ups.

Executive and field events

  • Own planning and delivery of AIMU events (executive roundtables, AI labs, industry forums) and activation around priority partner/industry events.
  • Support AIMU Executives/SME’s engagement at non AIMU organized events ( BU/Industry events, Partner Events, etc.
  • Drive end‑to‑end event readiness: audience targeting, invitation strategy, content/assets, speaker coordination, and post‑event conversion.

Partner co‑sell motion support

  • Coordinate with partner marketing and alliances to develop campaign plans and joint activations around confirmed partner moments (e.g., major conferences) and co‑sell plays.

Internal enablement and adoption

  • Plan and execute internal awareness programs (Viva Engage / email / SharePoint hub) and seller enablement moments (office hours, playbook rollouts).

Operational excellence & measurement

  • Establish execution cadence, program governance, and reporting tied to AIMU success measures (pipeline influence, TCV contribution, engagement).

Our ideal candidate (≤5 bullets)

· Senior B2B field/growth marketer with strong experience running integrated campaigns and ABM in complex, matrixed organizations

  • Proven ability to deliver executive events and convert engagement into pipeline outcomes
  • Strong partner marketing / co‑sell activation experience across alliances and shared GTM motions
  • Track record of operational rigor (planning, stakeholders, timelines, reporting) and performance optimization
  • Comfortable translating strategic narratives into executable programs at speed

What you can expect

  • A high‑visibility role building AIMU’s repeatable marketing engine—where execution quality and pipeline impact matter.

About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.

Additional employment information

Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.

Benefits that help you thrive and grow

Our benefits program is built with you in mind—so you can enjoy a fulfilling, balanced and healthy life.

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Financial wellbeing

We regularly review market data to ensure compensation reflects the value you bring. Your benefits extend beyond pay and may include retirement plans, financial education, etc.

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Physical and mental health

We empower you to prioritize your wellbeing through paid time off, flexible working where possible, healthcare plans, counselling, our Mental Health Allyship program and more. 

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Your career, your way

With 350,000+ roles at Cognizant, you’ll have opportunities explore new technologies, industries and locations—and build the skills you need to grow your career.

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Real-world impact

Think about the biggest brands you rely on. Chances are, they rely on us to help strengthen their business. Here, you’ll turn bold ideas into solutions that improve lives everywhere.

Your path to Cognizant

Here’s a peek at our hiring process. Keep in mind that not every candidate advances through each step and the process may vary by role and location. Learn more in our candidate FAQs.

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Step 1: Apply to the right opportunity

Find an open role that matches your skills and career goals and show us why you’re the person for the job. Don’t see the right opportunity? Consider joining our Talent Community.

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Step 2: Connect with your recruiter

If one of our recruiters sees a fit, they’ll set up a short intro call to learn more about you and how your experiences and skills match the role.

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Step 3: Show off your skills

If you and our team would like to continue the process, you’ll interview with our hiring team. Some roles may also require technical assessments and/or client interviews.

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Step 4: Decision time

Our team will then review each candidates’ potential to succeed in the role. This step may take some time because we want to find the right fit for both you and us—but you can count on us to keep you updated.

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When I first joined, I was quiet and hesitant to share my thoughts. The leadership programs and the mentoring I’ve received have helped me find my voice and grow as a leader.
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I’ve had the chance to work on impactful projects and shadow colleagues, all while getting involved in internal initiatives. The world is your oyster at Cognizant—you just need to take advantage of it!
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