Field, Growth & Campaign Senior Marketing Manager
Role Family: Field Marketing / Growth Marketing / Integrated Campaigns
Market Unit: AI Market Unit
Location: Flexible (United States)
What makes Cognizant a unique place to work?
Cognizant’s rapid growth and innovative environment enables marketers to drive impact globally and shape new market narratives.
About the role (Position summary)
The Field, Growth & Campaign Sr Marketing Manager (SM) leads execution of AIMU’s field and growth marketing agenda—integrated campaigns, ABM 1: few activation, executive events, partner co‑sell motions, and internal enablement programs. This role converts AIMU positioning and offerings into pipeline‑driving programs across channels, partnering with AIMU GTM, partner teams, sales leaders, and corporate/BU marketing stakeholders.
Key responsibilities
Integrated campaign execution (Brand → Demand)
- Plan and run integrated campaigns aligned to Wave 1 use cases and priority partners, moving from awareness to conversion.
- Manage multichannel activation (paid/owned/earned where applicable), performance tracking, and optimization tied to pipeline and engagement signals.
ABM 1: few and account activation
- Execute ABM 1: few programs by priority industry and target account lists; coordinate with sellers on plays, offers, and follow‑ups.
Executive and field events
- Own planning and delivery of AIMU events (executive roundtables, AI labs, industry forums) and activation around priority partner/industry events.
- Support AIMU Executives/SME’s engagement at non AIMU organized events ( BU/Industry events, Partner Events, etc.
- Drive end‑to‑end event readiness: audience targeting, invitation strategy, content/assets, speaker coordination, and post‑event conversion.
Partner co‑sell motion support
- Coordinate with partner marketing and alliances to develop campaign plans and joint activations around confirmed partner moments (e.g., major conferences) and co‑sell plays.
Internal enablement and adoption
- Plan and execute internal awareness programs (Viva Engage / email / SharePoint hub) and seller enablement moments (office hours, playbook rollouts).
Operational excellence & measurement
- Establish execution cadence, program governance, and reporting tied to AIMU success measures (pipeline influence, TCV contribution, engagement).
Our ideal candidate
Senior B2B field/growth marketer with strong experience running integrated campaigns and ABM in complex, matrixed organizations
- Proven ability to deliver executive events and convert engagement into pipeline outcomes
- Strong partner marketing / co‑sell activation experience across alliances and shared GTM motions
- Track record of operational rigor (planning, stakeholders, timelines, reporting) and performance optimization
- Comfortable translating strategic narratives into executable programs at speed
What you can expect
- A high‑visibility role building AIMU’s repeatable marketing engine—where execution quality and pipeline impact matter.
Salary and Other Compensation:
Applications will be accepted until July 1, 2026.
The annual base salary for this position is between $90,000 - $125,000 depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional sobre el empleo
La información sobre la compensación es exacta en la fecha de publicación de este anuncio. Cognizant se reserva el derecho de modificar esta información en cualquier momento, de conformidad con la legislación aplicable.
Es posible que se solicite a los solicitantes que asistan a entrevistas de forma presencial o mediante videoconferencia. Asimismo, durante cada entrevista, los candidatos podrán estar obligados a presentar un documento de identidad válido emitido por el estado o por el gobierno.
Cognizant es un empleador que ofrece igualdad de oportunidades. Su solicitud y candidatura no se evaluarán en función de la raza, el color, el sexo, la religión, el credo, la orientación sexual, la identidad de género, el origen nacional, la discapacidad, la información genética, el embarazo, la condición de veterano ni cualquier otra característica protegida por las leyes federales, estatales o locales.
