Field, Growth & Campaign Senior Marketing Manager
Role Family: Field Marketing / Growth Marketing / Integrated Campaigns
Market Unit: AI Market Unit
Location: Flexible (United States)
What makes Cognizant a unique place to work?
Cognizant’s rapid growth and innovative environment enables marketers to drive impact globally and shape new market narratives.
About the role (Position summary)
The Field, Growth & Campaign Sr Marketing Manager (SM) leads execution of AIMU’s field and growth marketing agenda—integrated campaigns, ABM 1: few activation, executive events, partner co‑sell motions, and internal enablement programs. This role converts AIMU positioning and offerings into pipeline‑driving programs across channels, partnering with AIMU GTM, partner teams, sales leaders, and corporate/BU marketing stakeholders.
Key responsibilities
Integrated campaign execution (Brand → Demand)
- Plan and run integrated campaigns aligned to Wave 1 use cases and priority partners, moving from awareness to conversion.
- Manage multichannel activation (paid/owned/earned where applicable), performance tracking, and optimization tied to pipeline and engagement signals.
ABM 1: few and account activation
- Execute ABM 1: few programs by priority industry and target account lists; coordinate with sellers on plays, offers, and follow‑ups.
Executive and field events
- Own planning and delivery of AIMU events (executive roundtables, AI labs, industry forums) and activation around priority partner/industry events.
- Support AIMU Executives/SME’s engagement at non AIMU organized events ( BU/Industry events, Partner Events, etc.
- Drive end‑to‑end event readiness: audience targeting, invitation strategy, content/assets, speaker coordination, and post‑event conversion.
Partner co‑sell motion support
- Coordinate with partner marketing and alliances to develop campaign plans and joint activations around confirmed partner moments (e.g., major conferences) and co‑sell plays.
Internal enablement and adoption
- Plan and execute internal awareness programs (Viva Engage / email / SharePoint hub) and seller enablement moments (office hours, playbook rollouts).
Operational excellence & measurement
- Establish execution cadence, program governance, and reporting tied to AIMU success measures (pipeline influence, TCV contribution, engagement).
Our ideal candidate
Senior B2B field/growth marketer with strong experience running integrated campaigns and ABM in complex, matrixed organizations
- Proven ability to deliver executive events and convert engagement into pipeline outcomes
- Strong partner marketing / co‑sell activation experience across alliances and shared GTM motions
- Track record of operational rigor (planning, stakeholders, timelines, reporting) and performance optimization
- Comfortable translating strategic narratives into executable programs at speed
What you can expect
- A high‑visibility role building AIMU’s repeatable marketing engine—where execution quality and pipeline impact matter.
Salary and Other Compensation:
Applications will be accepted until July 1, 2026.
The annual base salary for this position is between $90,000 - $125,000 depending on experience and other qualifications of the successful candidate.
This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.
Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
Aanvullende arbeidsinformatie
De informatie over de beloning is correct op de datum van deze vacature. Cognizant behoudt zich het recht voor om deze informatie op elk moment te wijzigen, met inachtneming van de toepasselijke wetgeving.
Van sollicitanten kan worden verwacht dat zij gesprekken bijwonen, persoonlijk of via een videogesprek. Daarnaast kan van kandidaten worden gevraagd om tijdens elk gesprek een geldig, door de overheid uitgegeven identiteitsbewijs (zoals een identiteitskaart of paspoort) te tonen.
Cognizant is een werkgever die gelijke kansen biedt. Je sollicitatie en kandidatuur worden niet beoordeeld op basis van ras, huidskleur, geslacht, religie, levensovertuiging, seksuele geaardheid, genderidentiteit, nationale afkomst, handicap, genetische informatie, zwangerschap, veteranenstatus of enige andere eigenschap die wordt beschermd door federale, regionale of lokale wetgeving.
