Field, Growth & Campaign Senior Marketing Manager
Role Family: Field Marketing / Growth Marketing / Integrated Campaigns
Market Unit: AI Market Unit
Location: Flexible (United States)
What makes Cognizant a unique place to work?
Cognizant’s rapid growth and innovative environment enables marketers to drive impact globally and shape new market narratives.
About the role (Position summary)
The Field, Growth & Campaign Sr Marketing Manager (SM) leads execution of AIMU’s field and growth marketing agenda—integrated campaigns, ABM 1: few activation, executive events, partner co‑sell motions, and internal enablement programs. This role converts AIMU positioning and offerings into pipeline‑driving programs across channels, partnering with AIMU GTM, partner teams, sales leaders, and corporate/BU marketing stakeholders.
Key responsibilities
Integrated campaign execution (Brand → Demand)
- Plan and run integrated campaigns aligned to Wave 1 use cases and priority partners, moving from awareness to conversion.
- Manage multichannel activation (paid/owned/earned where applicable), performance tracking, and optimization tied to pipeline and engagement signals.
ABM 1: few and account activation
- Execute ABM 1: few programs by priority industry and target account lists; coordinate with sellers on plays, offers, and follow‑ups.
Executive and field events
- Own planning and delivery of AIMU events (executive roundtables, AI labs, industry forums) and activation around priority partner/industry events.
- Support AIMU Executives/SME’s engagement at non AIMU organized events ( BU/Industry events, Partner Events, etc.
- Drive end‑to‑end event readiness: audience targeting, invitation strategy, content/assets, speaker coordination, and post‑event conversion.
Partner co‑sell motion support
- Coordinate with partner marketing and alliances to develop campaign plans and joint activations around confirmed partner moments (e.g., major conferences) and co‑sell plays.
Internal enablement and adoption
- Plan and execute internal awareness programs (Viva Engage / email / SharePoint hub) and seller enablement moments (office hours, playbook rollouts).
Operational excellence & measurement
- Establish execution cadence, program governance, and reporting tied to AIMU success measures (pipeline influence, TCV contribution, engagement).
Our ideal candidate (≤5 bullets)
· Senior B2B field/growth marketer with strong experience running integrated campaigns and ABM in complex, matrixed organizations
- Proven ability to deliver executive events and convert engagement into pipeline outcomes
- Strong partner marketing / co‑sell activation experience across alliances and shared GTM motions
- Track record of operational rigor (planning, stakeholders, timelines, reporting) and performance optimization
- Comfortable translating strategic narratives into executable programs at speed
What you can expect
- A high‑visibility role building AIMU’s repeatable marketing engine—where execution quality and pipeline impact matter.
What we offer
- The chance to work with impact. Here, you’re empowered to bring your biggest thinking to help our company and clients improve everyday life.
- Ownership over your career. Stay at the top of your game through our award-winning learning and development ecosystem. And when your ambitions change or we offer new opportunities, we help you pivot by providing reskilling, on-the-job learning and guidance to find new roles that might be a better fit.
- The opportunity to thrive on a high caliber team with heart. We celebrate each other’s experiences and perspectives and promote a sense of belonging through our affinity groups and diversity and inclusion initiatives.
- A comprehensive total rewards package, including a competitive salary and a pension plan with matching contributions.
- Flexible health and financial benefits to support you and your eligible dependents—from day one.
- True work-life balance. Be at your best through paid time off, flexible work arrangements, volunteering opportunities, social events, and so much more.
About us
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, building the bridge between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, realize tangible returns and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.com or @cognizant.
Other employment-related information
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, provincial or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
Language requirements vary depending on roles, but we ask that all candidates have basic English proficiency for company-wide communications purposes. For roles based in Quebec, professional English proficiency is required, as you’ll deliver services to and collaborate with stakeholders outside the province who may not speak French.
