Team Lead (AST Support)
Role Title: Team Lead – Advertising Solutions (AST Support)
Location: Bangalore/Hyderabad
Experience Required: 5 – 8 years total experience, (3+ years in people management)
Function: Advertising – Ads Success & Campaign Optimization Support
Role Overview
The Team Lead (TL) will oversee a team responsible for delivering campaign optimization, insights generation, and performance management support for advertisers through the Ad Success Team (AST) model. The role requires strong leadership, analytical and operational excellence to ensure delivery of high-quality recommendations, optimized campaign execution, and improved advertiser outcomes.
The TL will manage end-to-end team performance, maintain process governance, ensure quality adherence, and partner with internal stakeholders to remove blockers, drive improvements, and deliver impact. This role does not involve direct communication with end advertisers; all engagement happens through internal teams.
Key Responsibilities
1. Team Leadership & People Management
- Lead a team of Vendor Account Managers / Analysts supporting Ads.
- Set performance goals, assign workloads, and monitor operational health.
- Conduct regular 1:1s, performance reviews, coaching, and upskilling activities.
- Drive team motivation, discipline, and retention through structured people practices.
- Ensure team adherence to SLAs, SOPs, and quality guidelines.
- Foster a culture of ownership, continuous learning, and operational excellence.
- Manage hiring, onboarding, and competency development for new team members.
2. Operational Delivery & Quality Governance
- Oversee end‑to‑end execution of AST workstreams including insights, optimizations, campaign builds, pacing, benchmarking, and performance readouts.
- Ensure high accuracy, advertiser-ready outputs, and self‑QA discipline within the team.
- Maintain defect standards, participate in QC audits, and drive RCA-based improvements.
- Manage day-to-day workflow, escalations, and operational risks.
- Monitor KPIs including g optimization completion, output turnaround time, and utilization.
3. Campaign Strategy, Insights & Optimization Oversight
(Performed through team review and guidance)
- Guide the team on optimization strategies for Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Ads products.
- Provide strategic direction for campaign improvements, budget pacing, and revenue acceleration opportunities (e.g., events, deals, NCCs).
4. Stakeholder & Cross-Functional Collaboration
- Serve as the primary point of contact for internal stakeholders (AEs, CM teams, Ops, QA, Product teams).
- Address blockers related to tools, data, workflows, or training.
- Manage daily/weekly governance calls, reviews, and alignment sessions with teams.
- Ensure timely communication of risks, dependencies, and delivery status.
5. Revenue, Productivity & Business Impact
- Drive performance outcomes such as revenue attainment, campaign activation, and optimization success rates.
- Identify opportunities to improve adoption across ad products.
- Ensure teams meet activity metrics: optimizations, insights generated, pacing checks, etc.
- Drive consistent improvements in team productivity, efficiency, and throughput.
6. Process Adherence & Continuous Improvement
- Ensure compliance with Ads SOPs, data handling rules, and operational protocols.
- Identify process gaps and propose enhancements to workflows or tools.
- Lead initiatives on best practices, standardization, and documentation.
- Track industry and Ads product updates and ensure team readiness.
Key Performance Indicators (KPIs)
- Team SLA adherence & delivery speed
- Quality accuracy and defect rate
- Optimization completion rate
- Revenue contribution / budget attainment
- Stakeholder satisfaction (AEs, CM teams)
- Team engagement, attrition, and performance readiness
Required Skills & Experience
- 5–8 years of relevant experience in digital advertising, e-commerce, analytics, or campaign management.
- Minimum 3+ years of people management experience.
- Strong understanding of advertising metrics: ROAS, CTR, CVR, CPC, NTB, ACOS, etc.
- Experience managing global stakeholders or cross-functional teams.
- Ability to coach teams on analytical thinking, insights generation, and campaign strategy.
- High proficiency in MS Excel, PowerPoint, data interpretation, and reporting.
- Excellent communication, stakeholder management, and problem-solving skills.
- Ability to work in a fast-paced, ambiguous environment with shifting priorities.
- Strong operational rigor with experience in SOP-driven delivery environments.
Preferred Qualifications
- Bachelor’s / Postgraduate degree
Additional Value Adds
· Experience with Amazon Ads tools (Campaign Manager, DSP, Ad Console, AMC)
· Experience supporting enterprise advertisers or large-scale ad programs
La comunidad de Cognizant:
Somos un equipo de alto calibre que se aprecia y se apoya mutuamente. Nuestra gente defiende un lugar de trabajo enérgico, colaborativo e inclusivo donde todos puedan prosperar.
- Cognizant es una comunidad global con más de 300.000 asociados en todo el mundo.
- No solo soñamos con una mejor manera, sino que la hacemos realidad.
- Cuidamos a nuestra gente, clientes, empresas, comunidades y el clima haciendo lo correcto.
- Fomentamos un entorno innovador en el que puedes construir la trayectoria profesional adecuada para ti.
Sobre nosotros:
Cognizant (NASDAQ: CTSH) es arquitecto de soluciones de IA y proveedor de servicios tecnológicos que traduce la inversión en inteligencia artificial en valor empresarial real mediante soluciones de IA de stack completo adaptadas a cada cliente. Su profundo conocimiento de la industria, los procesos y la ingeniería le permite integrar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan un impacto real en el negocio y mantienen a las grandes empresas globales un paso adelante en un mundo en constante cambio. Para más información, visita www.cognizant.es o síguenos en @cognizant.
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Disclaimer:
La información de compensación es precisa a la fecha de esta publicación. Cognizant se reserva el derecho de modificar esta información en cualquier momento, sujeto a la legislación aplicable.
Es posible que se requiera que los solicitantes asistan a entrevistas en persona o por videoconferencia. Además, es posible que se requiera que los candidatos presenten su identificación actual emitida por el estado o gobierno durante cada entrevista.
Aunque nuestro sistema permite la postulación en todos los idiomas, el (los) idioma(s) y el (los) nivel(es) de competencia requeridos para el trabajo varían. Sin embargo, se requiere un nivel básico de inglés para fines de comunicación en toda la empresa.