Team Lead (AST Support)
Role Title: Team Lead – Advertising Solutions (AST Support)
Location: Bangalore/Hyderabad
Experience Required: 5 – 8 years total experience, (3+ years in people management)
Function: Advertising – Ads Success & Campaign Optimization Support
Role Overview
The Team Lead (TL) will oversee a team responsible for delivering campaign optimization, insights generation, and performance management support for advertisers through the Ad Success Team (AST) model. The role requires strong leadership, analytical and operational excellence to ensure delivery of high-quality recommendations, optimized campaign execution, and improved advertiser outcomes.
The TL will manage end-to-end team performance, maintain process governance, ensure quality adherence, and partner with internal stakeholders to remove blockers, drive improvements, and deliver impact. This role does not involve direct communication with end advertisers; all engagement happens through internal teams.
Key Responsibilities
1. Team Leadership & People Management
- Lead a team of Vendor Account Managers / Analysts supporting Ads.
- Set performance goals, assign workloads, and monitor operational health.
- Conduct regular 1:1s, performance reviews, coaching, and upskilling activities.
- Drive team motivation, discipline, and retention through structured people practices.
- Ensure team adherence to SLAs, SOPs, and quality guidelines.
- Foster a culture of ownership, continuous learning, and operational excellence.
- Manage hiring, onboarding, and competency development for new team members.
2. Operational Delivery & Quality Governance
- Oversee end‑to‑end execution of AST workstreams including insights, optimizations, campaign builds, pacing, benchmarking, and performance readouts.
- Ensure high accuracy, advertiser-ready outputs, and self‑QA discipline within the team.
- Maintain defect standards, participate in QC audits, and drive RCA-based improvements.
- Manage day-to-day workflow, escalations, and operational risks.
- Monitor KPIs including g optimization completion, output turnaround time, and utilization.
3. Campaign Strategy, Insights & Optimization Oversight
(Performed through team review and guidance)
- Guide the team on optimization strategies for Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Ads products.
- Provide strategic direction for campaign improvements, budget pacing, and revenue acceleration opportunities (e.g., events, deals, NCCs).
4. Stakeholder & Cross-Functional Collaboration
- Serve as the primary point of contact for internal stakeholders (AEs, CM teams, Ops, QA, Product teams).
- Address blockers related to tools, data, workflows, or training.
- Manage daily/weekly governance calls, reviews, and alignment sessions with teams.
- Ensure timely communication of risks, dependencies, and delivery status.
5. Revenue, Productivity & Business Impact
- Drive performance outcomes such as revenue attainment, campaign activation, and optimization success rates.
- Identify opportunities to improve adoption across ad products.
- Ensure teams meet activity metrics: optimizations, insights generated, pacing checks, etc.
- Drive consistent improvements in team productivity, efficiency, and throughput.
6. Process Adherence & Continuous Improvement
- Ensure compliance with Ads SOPs, data handling rules, and operational protocols.
- Identify process gaps and propose enhancements to workflows or tools.
- Lead initiatives on best practices, standardization, and documentation.
- Track industry and Ads product updates and ensure team readiness.
Key Performance Indicators (KPIs)
- Team SLA adherence & delivery speed
- Quality accuracy and defect rate
- Optimization completion rate
- Revenue contribution / budget attainment
- Stakeholder satisfaction (AEs, CM teams)
- Team engagement, attrition, and performance readiness
Required Skills & Experience
- 5–8 years of relevant experience in digital advertising, e-commerce, analytics, or campaign management.
- Minimum 3+ years of people management experience.
- Strong understanding of advertising metrics: ROAS, CTR, CVR, CPC, NTB, ACOS, etc.
- Experience managing global stakeholders or cross-functional teams.
- Ability to coach teams on analytical thinking, insights generation, and campaign strategy.
- High proficiency in MS Excel, PowerPoint, data interpretation, and reporting.
- Excellent communication, stakeholder management, and problem-solving skills.
- Ability to work in a fast-paced, ambiguous environment with shifting priorities.
- Strong operational rigor with experience in SOP-driven delivery environments.
Preferred Qualifications
- Bachelor’s / Postgraduate degree
Additional Value Adds
· Experience with Amazon Ads tools (Campaign Manager, DSP, Ad Console, AMC)
· Experience supporting enterprise advertisers or large-scale ad programs
La communauté Cognizant :
Nous sommes une équipe de professionnels dont les membres s'apprécient et se soutiennent mutuellement. Nos collaborateurs sont les garants d'un lieu de travail dynamique, collaboratif et inclusif où chacun peut s'épanouir.
- Cognizant est une communauté mondiale qui compte plus de 300 000+ collaborateurs dans le monde entier.
- Nous ne nous contentons pas de rêver de façons idéales, nous apportons des améliorations concrêtes
- Nous prenons soin de nos collaborateurs, de nos clients, de notre entreprise, de nos communautés et du climat, en faisant ce qui est juste.
- Nous favorisons un environnement innovant où vous pouvez construire le plan de carrière qui vous convient.
À propos de nous :
Cognizant (NASDAQ : CTSH) est un concepteur d’IA et un fournisseur de services technologiques. Avec notre gamme de solutions IA full-stack, nous accompagnons nos clients au carrefour de l’investissement dans l’IA et de la valeur ajoutée. Notre grande expertise sectorielle, des processus et de l’ingénierie nous permet de convertir le contexte propre à chaque entreprise en systèmes technologiques amplificateurs du potentiel humain, générateurs de résultats tangibles et garants de l’avantage des acteurs internationaux dans un monde en constante évolution. Découvrez notre méthode sur www.cognizant.com ou suivez @cognizant.
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Mentions légales :
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