Team Lead (AST Support)
Role Title: Team Lead – Advertising Solutions (AST Support)
Location: Bangalore/Hyderabad
Experience Required: 5 – 8 years total experience, (3+ years in people management)
Function: Advertising – Ads Success & Campaign Optimization Support
Role Overview
The Team Lead (TL) will oversee a team responsible for delivering campaign optimization, insights generation, and performance management support for advertisers through the Ad Success Team (AST) model. The role requires strong leadership, analytical and operational excellence to ensure delivery of high-quality recommendations, optimized campaign execution, and improved advertiser outcomes.
The TL will manage end-to-end team performance, maintain process governance, ensure quality adherence, and partner with internal stakeholders to remove blockers, drive improvements, and deliver impact. This role does not involve direct communication with end advertisers; all engagement happens through internal teams.
Key Responsibilities
1. Team Leadership & People Management
- Lead a team of Vendor Account Managers / Analysts supporting Ads.
- Set performance goals, assign workloads, and monitor operational health.
- Conduct regular 1:1s, performance reviews, coaching, and upskilling activities.
- Drive team motivation, discipline, and retention through structured people practices.
- Ensure team adherence to SLAs, SOPs, and quality guidelines.
- Foster a culture of ownership, continuous learning, and operational excellence.
- Manage hiring, onboarding, and competency development for new team members.
2. Operational Delivery & Quality Governance
- Oversee end‑to‑end execution of AST workstreams including insights, optimizations, campaign builds, pacing, benchmarking, and performance readouts.
- Ensure high accuracy, advertiser-ready outputs, and self‑QA discipline within the team.
- Maintain defect standards, participate in QC audits, and drive RCA-based improvements.
- Manage day-to-day workflow, escalations, and operational risks.
- Monitor KPIs including g optimization completion, output turnaround time, and utilization.
3. Campaign Strategy, Insights & Optimization Oversight
(Performed through team review and guidance)
- Guide the team on optimization strategies for Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Ads products.
- Provide strategic direction for campaign improvements, budget pacing, and revenue acceleration opportunities (e.g., events, deals, NCCs).
4. Stakeholder & Cross-Functional Collaboration
- Serve as the primary point of contact for internal stakeholders (AEs, CM teams, Ops, QA, Product teams).
- Address blockers related to tools, data, workflows, or training.
- Manage daily/weekly governance calls, reviews, and alignment sessions with teams.
- Ensure timely communication of risks, dependencies, and delivery status.
5. Revenue, Productivity & Business Impact
- Drive performance outcomes such as revenue attainment, campaign activation, and optimization success rates.
- Identify opportunities to improve adoption across ad products.
- Ensure teams meet activity metrics: optimizations, insights generated, pacing checks, etc.
- Drive consistent improvements in team productivity, efficiency, and throughput.
6. Process Adherence & Continuous Improvement
- Ensure compliance with Ads SOPs, data handling rules, and operational protocols.
- Identify process gaps and propose enhancements to workflows or tools.
- Lead initiatives on best practices, standardization, and documentation.
- Track industry and Ads product updates and ensure team readiness.
Key Performance Indicators (KPIs)
- Team SLA adherence & delivery speed
- Quality accuracy and defect rate
- Optimization completion rate
- Revenue contribution / budget attainment
- Stakeholder satisfaction (AEs, CM teams)
- Team engagement, attrition, and performance readiness
Required Skills & Experience
- 5–8 years of relevant experience in digital advertising, e-commerce, analytics, or campaign management.
- Minimum 3+ years of people management experience.
- Strong understanding of advertising metrics: ROAS, CTR, CVR, CPC, NTB, ACOS, etc.
- Experience managing global stakeholders or cross-functional teams.
- Ability to coach teams on analytical thinking, insights generation, and campaign strategy.
- High proficiency in MS Excel, PowerPoint, data interpretation, and reporting.
- Excellent communication, stakeholder management, and problem-solving skills.
- Ability to work in a fast-paced, ambiguous environment with shifting priorities.
- Strong operational rigor with experience in SOP-driven delivery environments.
Preferred Qualifications
- Bachelor’s / Postgraduate degree
Additional Value Adds
· Experience with Amazon Ads tools (Campaign Manager, DSP, Ad Console, AMC)
· Experience supporting enterprise advertisers or large-scale ad programs
A comunidade Cognizant:
Somos uma equipe de alto calibre que aprecia e apoia uns aos outros. Nosso pessoal defende um local de trabalho enérgico, colaborativo e inclusivo, onde todos possam prosperar.
- A Cognizant é uma comunidade global com mais de 300,000 funcionários em todo o mundo.
- Não sonhamos apenas com um caminho melhor – nós fazemos acontecer.
- Cuidamos de nossas pessoas, clientes, empresa, comunidades e clima fazendo o que é certo.
- Promovemos um ambiente inovador onde você pode construir o plano de carreira certo para você.
Quem somos:
Cognizant (NASDAQ: CTSH) é uma construtora de IA e fornecedora de serviços de tecnologia, criando a ponte entre o investimento em IA e o valor para as empresas por meio do desenvolvimento de soluções de IA completas para nossos clientes. Nossa profunda experiência em setores, processos e engenharia nos permite incorporar o contexto único de cada organização em sistemas tecnológicos que potencializam a capacidade humana, geram retornos concretos e mantêm empresas globais à frente em um mundo em rápida transformação. Saiba mais em www.cognizant.com ou @cognizant.
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Disclaimer:
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