Job Summary
Marketing Promotion Specialist
The Marketing Promotion Specialist will manage the end-to-end execution of all promotional campaigns acting as the primary liaison between onshore teams and offshore pods. This role ensures efficient delivery brand compliance and operational efficiency across all promotional activities.
Responsibilities
Serve as the primary point of contact for campaign delivery ensuring smooth execution and timely rollout.
Develop a promotion strategy that drives higher store footfall by aligning with customer needs seasonal trends and prevailing market conditions.
Translate approved campaign briefs into actionable tasks for offshore pods assigning deliverables and monitoring SLAs.
Manage cross-channel deployment of campaigns across digital and social platforms ensuring brand consistency.
Optimize offshore production processes for speed and cost efficiency.
Track campaign performance against KPIs identify bottlenecks and provide operational insights for improvement.
Ensure compliance with governance and brand safety throughout campaign execution. Validate assets for brand guidelines legal requirements and quality benchmarks before launch.
5+ years of experience in campaign execution and marketing operations.
Strong project management skills with experience in team coordination.
Expertise in digital marketing proficiency with digital marketing platforms.
Detail-oriented with excellent organizational and communication skills
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
