Job Summary
This hybrid digital marketing specialist role focuses on planning and executing performance driven campaigns for high tech products and services using strong spoken English communication to coordinate with global stakeholders and agencies. The role involves reporting on campaign impact optimizing digital channels and supporting sustainable growth for clients in the technology sector.
Responsibilities
- Develop and execute digital marketing campaigns tailored for high tech products to drive awareness engagement and qualified demand across agreed channels
- Coordinate with internal marketing sales and product teams to understand technology offerings and translate them into compelling digital narratives for target audiences
- Optimize search and social campaigns using performance data to refine keywords audience segments and creatives for improved click through and conversion rates
- Prepare campaign calendars asset plans and publishing schedules that align with customer journeys and key milestones in the technology product lifecycle
- Analyze campaign performance dashboards and reports to identify trends measure return on marketing investment and recommend evidence based improvements
- Collaborate with content specialists to shape blog posts landing pages and email assets that explain complex high tech solutions in clear audience friendly language
- Manage marketing automation and email workflows to nurture leads with timely and relevant content ensuring consistent engagement across the funnel
- Engage with agencies and external partners through clear spoken English communication to brief requirements review deliverables and align on campaign objectives
- Support website and landing page optimization by coordinating A B tests for layouts messaging and calls to action to increase form fills and product enquiries
- Monitor digital channels for audience feedback and competitor activity in the high tech sector and summarize insights that inform future campaigns and messaging
- Ensure all digital journeys follow brand guidelines privacy policies and data usage standards while maintaining a consistent experience for prospects and customers
- Document processes campaign learnings and best practices so that the marketing team can scale successful tactics and onboard new team members effectively
- Contribute to initiatives that promote responsible technology adoption by highlighting use cases that improve productivity sustainability and societal outcomes
Qualifications
- possess a bachelors degree or equivalent qualification in marketing communications business or a related field with coursework or projects in digital marketing
- bring between two and three years of hands on digital marketing experience with an emphasis on campaign execution reporting and performance optimization
- demonstrate strong spoken and written English skills with the ability to present campaign results and explain complex technology topics in simple terms to diverse audiences
- show prior exposure to high tech or software industries including familiarity with common business models such as subscription services cloud solutions or device ecosystems
- apply practical experience using marketing tools such as campaign managers email platforms analytics dashboards and social media management solutions
- exhibit foundational understanding of search engine optimization principles paid search tactics and social advertising strategies for business to business and business to consumer contexts
- display a data informed mindset using metrics such as click rates cost per lead and conversion rates to prioritize experiments and recommendations
- value collaboration in hybrid work environments by communicating proactively participating in virtual meetings and documenting decisions for distributed colleagues
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
