Job Summary
This hybrid digital marketing specialist role focuses on planning and executing performance driven campaigns for high tech products and services using strong spoken English communication to coordinate with global stakeholders and agencies. The role involves reporting on campaign impact optimizing digital channels and supporting sustainable growth for clients in the technology sector.
Responsibilities
- Develop and execute digital marketing campaigns tailored for high tech products to drive awareness engagement and qualified demand across agreed channels
- Coordinate with internal marketing sales and product teams to understand technology offerings and translate them into compelling digital narratives for target audiences
- Optimize search and social campaigns using performance data to refine keywords audience segments and creatives for improved click through and conversion rates
- Prepare campaign calendars asset plans and publishing schedules that align with customer journeys and key milestones in the technology product lifecycle
- Analyze campaign performance dashboards and reports to identify trends measure return on marketing investment and recommend evidence based improvements
- Collaborate with content specialists to shape blog posts landing pages and email assets that explain complex high tech solutions in clear audience friendly language
- Manage marketing automation and email workflows to nurture leads with timely and relevant content ensuring consistent engagement across the funnel
- Engage with agencies and external partners through clear spoken English communication to brief requirements review deliverables and align on campaign objectives
- Support website and landing page optimization by coordinating A B tests for layouts messaging and calls to action to increase form fills and product enquiries
- Monitor digital channels for audience feedback and competitor activity in the high tech sector and summarize insights that inform future campaigns and messaging
- Ensure all digital journeys follow brand guidelines privacy policies and data usage standards while maintaining a consistent experience for prospects and customers
- Document processes campaign learnings and best practices so that the marketing team can scale successful tactics and onboard new team members effectively
- Contribute to initiatives that promote responsible technology adoption by highlighting use cases that improve productivity sustainability and societal outcomes
Qualifications
- possess a bachelors degree or equivalent qualification in marketing communications business or a related field with coursework or projects in digital marketing
- bring between two and three years of hands on digital marketing experience with an emphasis on campaign execution reporting and performance optimization
- demonstrate strong spoken and written English skills with the ability to present campaign results and explain complex technology topics in simple terms to diverse audiences
- show prior exposure to high tech or software industries including familiarity with common business models such as subscription services cloud solutions or device ecosystems
- apply practical experience using marketing tools such as campaign managers email platforms analytics dashboards and social media management solutions
- exhibit foundational understanding of search engine optimization principles paid search tactics and social advertising strategies for business to business and business to consumer contexts
- display a data informed mindset using metrics such as click rates cost per lead and conversion rates to prioritize experiments and recommendations
- value collaboration in hybrid work environments by communicating proactively participating in virtual meetings and documenting decisions for distributed colleagues
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional de empleo
La información de compensación es precisa a la fecha de esta publicación. Cognizant se reserva el derecho de modificar esta información en cualquier momento, sujeto a la legislación aplicable.
Es posible que se requiera que los solicitantes asistan a entrevistas en persona o por videoconferencia. Además, es posible que se requiera que los candidatos presenten su identificación actual emitida por el estado o gobierno durante cada entrevista.
Cognizant es un empleador que ofrece igualdad de oportunidades. Tu solicitud y candidatura no serán consideradas en base a raza, color, sexo, religión, credo, orientación sexual, identidad de género, origen nacional, discapacidad, información genética, embarazo, condición de veterano o cualquier otra característica protegida por las leyes federales, estatales o locales.
Si tienes una discapacidad que requiere adaptaciones razonables para buscar una vacante de trabajo o enviar una solicitud, puedes enviar un correo electrónico a [email protected] con tu solicitud e información de contacto.
