Job Summary
This hybrid digital marketing specialist role focuses on planning and executing performance driven campaigns for high tech products and services using strong spoken English communication to coordinate with global stakeholders and agencies. The role involves reporting on campaign impact optimizing digital channels and supporting sustainable growth for clients in the technology sector.
Responsibilities
- Develop and execute digital marketing campaigns tailored for high tech products to drive awareness engagement and qualified demand across agreed channels
- Coordinate with internal marketing sales and product teams to understand technology offerings and translate them into compelling digital narratives for target audiences
- Optimize search and social campaigns using performance data to refine keywords audience segments and creatives for improved click through and conversion rates
- Prepare campaign calendars asset plans and publishing schedules that align with customer journeys and key milestones in the technology product lifecycle
- Analyze campaign performance dashboards and reports to identify trends measure return on marketing investment and recommend evidence based improvements
- Collaborate with content specialists to shape blog posts landing pages and email assets that explain complex high tech solutions in clear audience friendly language
- Manage marketing automation and email workflows to nurture leads with timely and relevant content ensuring consistent engagement across the funnel
- Engage with agencies and external partners through clear spoken English communication to brief requirements review deliverables and align on campaign objectives
- Support website and landing page optimization by coordinating A B tests for layouts messaging and calls to action to increase form fills and product enquiries
- Monitor digital channels for audience feedback and competitor activity in the high tech sector and summarize insights that inform future campaigns and messaging
- Ensure all digital journeys follow brand guidelines privacy policies and data usage standards while maintaining a consistent experience for prospects and customers
- Document processes campaign learnings and best practices so that the marketing team can scale successful tactics and onboard new team members effectively
- Contribute to initiatives that promote responsible technology adoption by highlighting use cases that improve productivity sustainability and societal outcomes
Qualifications
- possess a bachelors degree or equivalent qualification in marketing communications business or a related field with coursework or projects in digital marketing
- bring between two and three years of hands on digital marketing experience with an emphasis on campaign execution reporting and performance optimization
- demonstrate strong spoken and written English skills with the ability to present campaign results and explain complex technology topics in simple terms to diverse audiences
- show prior exposure to high tech or software industries including familiarity with common business models such as subscription services cloud solutions or device ecosystems
- apply practical experience using marketing tools such as campaign managers email platforms analytics dashboards and social media management solutions
- exhibit foundational understanding of search engine optimization principles paid search tactics and social advertising strategies for business to business and business to consumer contexts
- display a data informed mindset using metrics such as click rates cost per lead and conversion rates to prioritize experiments and recommendations
- value collaboration in hybrid work environments by communicating proactively participating in virtual meetings and documenting decisions for distributed colleagues
À propos de Cognizant
Cognizant (NASDAQ : CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif : améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus : cognizant.ai ou @cognizant.
Renseignments suppplémentaires sur l'emploi
Les informations sur la rémunération sont exactes à la date de publication. Cognizant se réserve le droit de modifier ces informations à tout moment, conformément aux lois applicables.
Les exigences linguistiques varient selon les postes, mais nous demandons à tous les candidats d’avoir une connaissance de base de l’anglais afin de faciliter les communications internes à l’échelle de l’entreprise. Pour les postes basés au Québec, une maîtrise de l’anglais est requise puisque vous fournirez des services et collaborerez avec des parties prenantes situées hors de la province, qui ne parlent pas nécessairement le français.
Cognizant est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Votre candidature et votre dossier ne seront pas examinés en fonction de la race, de la couleur, du sexe, de la religion, des croyances, de l'orientation sexuelle, de l'identité de genre, de l'origine nationale, du handicap, de l'information génétique, de la grossesse, du statut d'ancien combattant ou de toute autre caractéristique protégée telle que décrite par les lois fédérales, provinciales ou locales.
Si vous avez un handicap qui nécessite un aménagement raisonnable pour rechercher une offre d'emploi ou poser une candidature, envoyiez un courriel à [email protected] avec votre demande et vos coordonnées.
