Job Summary
This hybrid digital marketing specialist role focuses on planning and executing performance driven campaigns for high tech products and services using strong spoken English communication to coordinate with global stakeholders and agencies. The role involves reporting on campaign impact optimizing digital channels and supporting sustainable growth for clients in the technology sector.
Responsibilities
- Develop and execute digital marketing campaigns tailored for high tech products to drive awareness engagement and qualified demand across agreed channels
- Coordinate with internal marketing sales and product teams to understand technology offerings and translate them into compelling digital narratives for target audiences
- Optimize search and social campaigns using performance data to refine keywords audience segments and creatives for improved click through and conversion rates
- Prepare campaign calendars asset plans and publishing schedules that align with customer journeys and key milestones in the technology product lifecycle
- Analyze campaign performance dashboards and reports to identify trends measure return on marketing investment and recommend evidence based improvements
- Collaborate with content specialists to shape blog posts landing pages and email assets that explain complex high tech solutions in clear audience friendly language
- Manage marketing automation and email workflows to nurture leads with timely and relevant content ensuring consistent engagement across the funnel
- Engage with agencies and external partners through clear spoken English communication to brief requirements review deliverables and align on campaign objectives
- Support website and landing page optimization by coordinating A B tests for layouts messaging and calls to action to increase form fills and product enquiries
- Monitor digital channels for audience feedback and competitor activity in the high tech sector and summarize insights that inform future campaigns and messaging
- Ensure all digital journeys follow brand guidelines privacy policies and data usage standards while maintaining a consistent experience for prospects and customers
- Document processes campaign learnings and best practices so that the marketing team can scale successful tactics and onboard new team members effectively
- Contribute to initiatives that promote responsible technology adoption by highlighting use cases that improve productivity sustainability and societal outcomes
Qualifications
- possess a bachelors degree or equivalent qualification in marketing communications business or a related field with coursework or projects in digital marketing
- bring between two and three years of hands on digital marketing experience with an emphasis on campaign execution reporting and performance optimization
- demonstrate strong spoken and written English skills with the ability to present campaign results and explain complex technology topics in simple terms to diverse audiences
- show prior exposure to high tech or software industries including familiarity with common business models such as subscription services cloud solutions or device ecosystems
- apply practical experience using marketing tools such as campaign managers email platforms analytics dashboards and social media management solutions
- exhibit foundational understanding of search engine optimization principles paid search tactics and social advertising strategies for business to business and business to consumer contexts
- display a data informed mindset using metrics such as click rates cost per lead and conversion rates to prioritize experiments and recommendations
- value collaboration in hybrid work environments by communicating proactively participating in virtual meetings and documenting decisions for distributed colleagues
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
Aanvullende arbeidsinformatie
De informatie over de beloning is correct op de datum van deze vacature. Cognizant behoudt zich het recht voor om deze informatie op elk moment te wijzigen, met inachtneming van de toepasselijke wetgeving.
Van sollicitanten kan worden verwacht dat zij gesprekken bijwonen, persoonlijk of via een videogesprek. Daarnaast kan van kandidaten worden gevraagd om tijdens elk gesprek een geldig, door de overheid uitgegeven identiteitsbewijs (zoals een identiteitskaart of paspoort) te tonen.
Cognizant is een werkgever die gelijke kansen biedt. Je sollicitatie en kandidatuur worden niet beoordeeld op basis van ras, huidskleur, geslacht, religie, levensovertuiging, seksuele geaardheid, genderidentiteit, nationale afkomst, handicap, genetische informatie, zwangerschap, veteranenstatus of enige andere eigenschap die wordt beschermd door federale, regionale of lokale wetgeving.
