Subject Matter Expert (SME)
About the role
As a Subject Matter Expert (SME), you will make an impact by acting as the project's primary technical and strategic advisor, enabling best-in-class digital advertising solutions and driving strong results for clients. You will be a valued member of the consulting team and work collaboratively with project leadership and cross-functional stakeholders.
This role is fundamental to raising the team's strategic maturity through deep platform knowledge, advanced consulting guidance and mentoring.
In this role, you will:
- Act as an in-house consulting specialist, deeply analyzing clients' business objectives and creating advanced advertising strategies across Search, Display, Video, Apps, Shopping and Performance Max.
- Be the primary point of contact (POC) for complex technical topics, platform updates, policy changes and emerging best practices, ensuring the team has accurate and up-to-date knowledge.
- Provide expert guidance, training and mentoring to marketing associates, helping them navigate complex client scenarios and contribute to strategic account planning.
- Align strategy and execution for feature launches and promotional initiatives to maximize client value.
- Conduct strategic quality calibrations, client consultation simulations and performance reviews to ensure consistent, high-quality consulting across the team.
- Present strategic reviews, technical insights and performance analyses to leadership, proposing data-driven action plans.
- Develop and maintain advanced technical documentation, manuals, case studies, summaries and standard operating procedures (SOPs) related to consulting best practices.
Work model
At Cognizant, we strive to provide flexibility wherever possible, and we are here to support a healthy work-life balance though our various wellbeing programs. Based on this role’s business requirements, this is an onsite position requiring 5 days a week in a client or Cognizant office in São Paulo, SP.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
What you need to have to be considered
- In-depth, hands-on experience across the Google Ads ecosystem, including Search, Display, Video, Apps, Shopping and Performance Max, with a solid understanding of optimization and measurement.
- Experience in account management or consulting in digital marketing or Google Ads.
- Proven ability to understand complex client needs and architect advanced advertising solutions.
- Strong analytical skills with the ability to use performance data, metrics and spreadsheets to identify opportunities and solve business problems.
- Excellent written and verbal communication skills with the ability to clearly explain complex technical and strategic concepts.
- Advanced English proficiency (C1/C2 level or equivalent).
These will help you stand out
- Prior experience in mentoring, coaching or working as a consulting specialist.
- Experience in developing strategic manuals, technical guides or training content.
- Proficiency in Google tools (Sheets, Docs and Slides) for content analysis and creation.
We're excited to meet people who share our mission and can make an impact in a variety of ways.
Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
À propos de Cognizant
Cognizant (NASDAQ: CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif: améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus: cognizant.ai ou @cognizant.
À savoir avant de postuler
- Autorisation de travail: Cognizant ne prendra en considération que les candidats à ce poste qui sont légalement autorisés à travailler au Canada sans avoir besoin d'un parrainage de l'employeur, aujourd'hui ou à l'avenir.
- Mesures d’adaptation: Si vous avez un handicap qui nécessite des mesures d’adaptation raisonnable pour effectuer une recherche d’emploi ou poser une candidature, veuillez envoyer un courriel à [email protected] avec votre demande et vos coordonnées.
- L’IA dans notre processus de recrutement: Nous utilisons des outils d'intelligence artificielle (IA) pour trier et évaluer les candidatures efficacement. Notre équipe examine ensuite les candidatures et décide qui passe à l’étape suivante.
- Poste à pourvoir: Sauf indication contraire, ce poste est actuellement vacant et nous cherchons à le pourvoir.
- Exigences linguistiques: Nous demandons à tous les candidats de posséder une connaissance de base de l’anglais afin de faciliter les communications internes. Pour les postes au Québec, la capacité à communiquer efficacement en anglais est requise car vous fournirez des services à et collaborerez avec des parties prenantes anglophones situées hors de la province.
- Inclusion: Cognizant est un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Votre candidature et votre dossier ne seront pas examinés en fonction de la race, de la couleur, du sexe, de la religion, des croyances, de l'orientation sexuelle, de l'identité de genre, de l'origine nationale, du handicap, des renseignements génétiques, de la grossesse, du statut d'ancien combattant ou de toute autre caractéristique protégée par les lois fédérales, provinciales ou locales.
