Key Responsibilities
Collaborate with stakeholders to translate business needs into technical solutions.
Enable SFMC & MCP functionality and Integrations. Provide best practice guidance.
Act as consultant for SFMC & MCP.
Design and develop complex customer journeys, campaign automations, audience segmentation, and personalization using AMPscript, SSJS, SQL, HTML/CSS, and CloudPages.
Implement real-time web personalization and recommendation strategies, including product/content recommendations, cross-sell, upsell, and next-best-experience use cases.
Design customer identity, profile, catalog, behavioral data, and segmentation models, covering both anonymous and known customer interactions.
Design and develop integrations using REST/SOAP APIs, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, and integrations with Salesforce CRM and enterprise applications.
Own the end-to-end technical solution and architecture across SFMC and Marketing Cloud Personalization, ensuring scalability, performance, security, consent management, and maintainability.
Provide hands-on technical leadership through solution design, technical estimation, code reviews, troubleshooting, root-cause analysis, deployment support, and production issue resolution.
Lead and mentor developers, establish development standards and reusable frameworks, and collaborate with business, marketing, CRM, data, integration, architecture, and QA teams.
Requirements & Skill sets
Strong hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, and Data Extensions.
Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.
Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
Understanding of Email regulatory compliance, and deliverability elements.
Sound knowledge of marketing domain processes.
Salesforce Data Cloud/Data 360 experience.
MC Next knowledge
Agile methodologies
HubSpot Integration
SFMC certified
#LI-CTSAPAC
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
Applicants must be currently authorized to work for any employer in the United States. The company is unable to provide employment-based immigration sponsorship for this position.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
