Insights Manager ( Webinar Operations Specialist) JD
Role Summary
We are seeking a highly organized and data-driven Insights Manager (Webinar Operations Specialist). In this role, you will own the operational logistics and data analysis for our webinar programs. From generating targeted invite lists to analyzing post-event survey data, you will be crucial in driving webinar registrations and elevating the overall event experience.
By translating raw data into actionable reports, you will ensure that our Communications team and leadership are actively listening to partner feedback, integrating the "voice of the partner" into our strategy, and continuously optimizing our outreach efforts.
Key Responsibilities
Webinar Operations & Live Execution
● Pre-Event Planning: Assist in the planning, creation, and ongoing management of the overarching webinar content calendar.
● Targeted Audience Generation: Pull and build targeted invite lists for each webinar based on specific interest markers (e.g., partner type, topic) to drive attendance. Maintain and update our master list of opted-in participants on a weekly basis.
● Live Event Management: Serve as the on-camera or behind-the-scenes host. Confidently moderate chat, manage live Q&A sessions, introduce speakers, oversee A/V setups, and troubleshoot any technical issues in real-time.
● Event & Workshop Execution: Plan, track, and manage end-to-end logistics for onsite events, partner workshops, and high-profile meetings.
● Project Governance & Reporting: Establish project tracking mechanisms, maintain schedules, and deliver regular governance reports to leadership.
● Stakeholder Management: Drive internal follow-ups across cross-functional teams to ensure action items are closed on time.
Data Analysis, Insights & Reporting
● Webinar Metrics Management: Maintain comprehensive webinar metrics reports (currently utilizing slide decks), pulling together data from trackers, surveys, and attendance logs.
● Partner Insights & Feedback: Review partner surveys and Net Promoter Scores (NPS) weekly. Synthesize this raw feedback into compelling quarterly insights reports for leadership with actionable recommendations.
● Program Optimization & Tracking: Track registration spikes before and after targeted invites and promotional pushes to demonstrate measurable ROI. Develop clear measurement plans for new program improvements to gauge effectiveness versus the level of effort.
● Privacy-Compliant Reporting: Generate anonymized registration and attendance reports, strictly adhering to data privacy guidelines regarding the handling and sharing of Personally Identifiable Information (PII).
Required Qualifications
Experience & Core Competencies
● Industry Experience: 4+ years of experience in webinar marketing, campaign marketing, demand generation, digital marketing, or a related role within a B2B SaaS environment.
● Cross-Functional Collaboration: Proven ability to work seamlessly with diverse teams, including Growth Marketing, Product Marketing, Content, Marketing Operations, Campaigns, Sales, and external partners.
● Project Management: Exceptional organizational skills and high attention to detail. Ability to monitor, follow up on, and seamlessly manage multiple fast-moving webinars, campaigns, stakeholders, and deadlines simultaneously.
● Public Speaking: Highly comfortable speaking publicly, including hosting webinars, introducing guest speakers, and moderating live Q&A sessions.
● Problem-Solving: Proactive ability to identify project roadblocks, troubleshoot technical issues on the fly, and implement effective, calm solutions under pressure.
● Communication: Clear, concise, and highly effective written and verbal communication skills.
Technical & Analytical Skills
● Data Synthesis & Reporting: Proven track record of gathering insights from raw data and presenting them to leadership in a compelling way with clear, actionable takeaways.
● Advanced Spreadsheet Skills: Highly proficient in Google Sheets (or Excel). You must be able to build data visualizations, utilize pivot tables, and apply advanced functions to synthesize complex data accurately.
● Required Tools & Platforms: Hands-on experience with the following is required:
○ Google Workspace: Deep expertise in Sheets, Docs, Slides, Drive, Meet, Chat, and Gmail.
○ RSVP Platforms: Familiarity with Google’s first-party event management tool (or similar enterprise event management platforms like Cvent).
○ YouTube: Proficiency in using YouTube for webinar hosting, live streaming, and post-event content tracking.
Preferred Qualifications
● AI Tools: Experience utilizing AI tools to support copy generation, campaign execution, content repurposing, or scaling program operations.
● Webinar Platforms: Familiarity with dedicated enterprise webinar and event platforms such as Goldcast, BrightTALK, Zoom Webinar, ON24, or similar tools.
Über uns
Cognizant (Nasdaq: CTSH) ist ein Anbieter von KI-gestützten Lösungen und Technologiedienstleistungen. Wir schlagen die Brücke zwischen KI‑Investitionen und messbarem Unternehmenswert, indem wir Full‑Stack‑KI‑Lösungen für unsere Kunden entwickeln. Unsere tiefgehende Branchen‑, Prozess‑ und Engineering‑Expertise ermöglicht es uns, den individuellen Kontext einer Organisation in Technologiesysteme zu integrieren, die menschliches Potenzial verstärken, greifbare Ergebnisse erzielen und globale Unternehmen in einer sich schnell verändernden Welt an der Spitze halten. Mehr erfahren Sie unter www.cognizant.com oder auf @cognizant.
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