Senior Manager - Field Marketing

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About the Role

As a Senior Manager, Field Marketing within the Software Engineering Group (SEG), you will drive SEG's market presence through industry events, digital integrated campaigns, and ABM campaign coordination. Working in close partnership with Cognizant's ISL Field Marketing function, your focus will be on Service Line-led event execution, end-to-end digital campaign delivery, and connecting SEG's content and subject matter experts into the broader field marketing engine.

You will bring together event management expertise and integrated digital campaign capability — spanning content, email, social, webinars, and roundtables — while coordinating closely with regional field marketing teams across EMEA, APJ, and Business Units to insert SEG into existing programmes rather than building parallel pipelines. This role carries a dotted-line reporting relationship into the S. Director, Field, Service Line Marketing for field marketing activities, and works in coordination with the Director, Portfolio Marketing, SEG.

In this role, you will:

• Own Cognizant, industry, and partner event execution — including Service Line-led and funded engagements such as industry conferences, partner summits, and association events where SEG clients are present.
• Map the full face-to-face event universe for SEG's target buyers and build an annual event calendar with clear business development objectives for each activation.
• Curate target attendee lists for events in alignment with Service Line strategy, and manage all event logistics including agency coordination, venue, invitations, speaker preparation, on-site coordination, and post-event follow-up sequences in Winzone.
• Connect SEG into regional field marketing teams across EMEA, APJ, and BUs — identifying where SEG content and SMEs can be integrated into existing programmes.
• Identify and facilitate SEG SME participation in external events, coordinating speaker briefing and talking-point preparation with the Associate Director.
• Manage partner co-marketing event activations with AWS, Azure, and AI platform partners, tracking joint event pipeline and MDF utilization.
• Plan and execute digital integrated campaigns end-to-end — spanning thought leadership, content, email, social, webinars, and roundtables.
• Operationalize the ABM account strategy set by the Portfolio & Content AD — briefing the central Cognizant campaign team on account priorities, messaging angles, and content requirements, while tracking execution against plan.
• Coordinate with the GTM AD on post-event lead capture and CRM entry in Winzone, and report on field marketing contribution to pipeline in weekly leadership reviews.

What You Need to Have to Be Considered

• 10–14 years of B2B field marketing, event marketing, or integrated campaign management experience within IT services or technology consulting.
• MBA (Marketing) preferred.
• Proven experience planning and executing B2B events at scale — from industry conferences to Service Line-led roundtables and partner activations.
• Hands-on experience running digital integrated campaigns including email, content, social, and webinars in a B2B technology environment.
• Comfortable working within a matrixed field marketing structure — experience integrating into centralized or regional field marketing functions is essential.
• Strong project management skills with the ability to manage multiple simultaneous events and campaign workstreams across geographies and time zones.

These Will Help You Succeed

• Experience running ABM programmes or briefing central campaign teams on account-level priorities.
• Familiarity with hyper scaler partner co-marketing ecosystems including AWS, Azure, and GCP events and MDF programmes.
• Prior exposure to BFSI, HCLS, P&R, or CMT vertical marketing.
• Ability to self-start, manage competing priorities, and thrive in a fast-paced, cross-functional environment.
• Event Impact: Successful execution of Service Line-led events with measurable business development outcomes and pipeline contribution.
• Campaign Performance: Effective delivery of integrated digital campaigns that drive awareness, engagement, and qualified leads.
• Regional Integration: Seamless insertion of SEG content and SMEs into existing EMEA, APJ, and BU field marketing programmes.
• Partner Activation: Strong co-marketing execution with strategic hyper scaler partners resulting in joint pipeline and MDF utilization.
• ABM Execution: Accurate and timely briefing of central campaign teams, with clear tracking of account-level programme performance.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. This is a hybrid role based in Bangalore, with a dotted-line reporting relationship into the S. Director, Field, Service Line Marketing for field marketing activities. The role requires flexibility to coordinate across US, UK, and India time zones. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

Over Cognizant  
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.

Aanvullende arbeidsinformatie
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