GEO Delivery Lead

We are seeking a Marketing GEO Project Manager to lead the execution of Generative Engine Optimization (GEO) initiatives within our marketing organization. This role bridges marketing strategy and AI-driven content delivery, ensuring our brand achieves optimal visibility across AI-generated search results, voice assistants, and LLM-powered platforms. You will own the full project lifecycle—aligning cross-functional marketing teams, managing timelines, and driving measurable improvements in AI citation frequency and brand share-of-voice.

• Translate marketing objectives and brand goals into structured GEO project plans with defined timelines, deliverables, and resource allocation across the marketing pod.

• Own end-to-end marketing campaign delivery within GEO initiatives—managing task intake, triage, and sprint planning to eliminate bottlenecks before they affect campaign timelines.

• Identify risks across marketing workstreams, plan mitigation strategies, and maintain full visibility for client and internal marketing stakeholders.

• Run daily marketing stand-ups and cadence reviews, ensuring alignment between content, SEO, data, and technical teams on GEO priorities.

• Act as the primary liaison between marketing leadership and the GEO execution pod, conducting status reviews and translating marketing KPIs into operational priorities.

• Monitor budget burn against the T&M model for marketing engagements, tracking resource utilization and flagging scope creep that could impact campaign timelines or commercial commitments.

• Lead monthly marketing steering reviews with senior stakeholders, presenting consolidated delivery performance, AI visibility metrics, and forward-looking marketing priorities.

• Develop and maintain a GEO measurement framework defining marketing-specific success metrics including AI citation frequency, brand mention share-of-voice, and organic traffic from AI-referred sessions.

• Collaborate with marketing analytics teams to build reporting packs that connect GEO performance to broader brand health and campaign effectiveness metrics.

• Coordinate across paid, owned, and earned marketing channels to ensure GEO strategy is integrated into the full marketing mix.

• Marketing project delivery — experience managing integrated marketing campaigns using Jira, Asana, or equivalent tools, with strong understanding of marketing workflow and approval processes.

• Stakeholder management in marketing environments — structuring escalation frameworks, preparing C-level marketing reporting packs, and managing expectations across onshore and offshore teams.

• Risk and dependency management across marketing programs — maintaining project logs, identifying critical dependencies between content, creative, and technical workstreams.

• Resource capacity planning for marketing teams — forecasting headcount requirements, managing utilization, and rebalancing workloads based on marketing performance data.

• Budget governance in T&M marketing engagements — tracking burn rate against contracted hours, identifying over-run risks, and aligning resource deployment with SOW milestones.

• GEO measurement for marketing — defining measurement standards across AI citation frequency, brand share-of-voice growth, content output velocity, and organic traffic attribution from AI-referred sessions.

• Cross-functional marketing leadership — experience working across content, SEO, analytics, paid media, and brand teams in a matrixed marketing organization.

Over Cognizant  
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.

Aanvullende arbeidsinformatie
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