TPM & RGM Practice SME
About the Role
Cognizant’s Industry Solutions Group (ISG) is seeking a senior TPM & RGM Practice SME for the Consumer Goods practice. This individual will serve as Cognizant’s primary domain authority for Trade Promotion Management and Revenue Growth Management — driving pre-sales solutioning, building platform alliances, representing Cognizant at industry forums, and providing functional advisory support on client engagements.
Primary platform focus: Salesforce Consumer Goods Cloud TPM (first preference) and XTEL TPM/RGM (second preference).
Key Responsibilities
Domain & Solutioning Leadership
• Serve as the TPM/RGM domain authority across Cognizant’s Consumer Goods practice — designing end-to-end solution architectures covering trade planning, fund management, promotion execution, deduction management, and RGM analytics.
• Lead client solution design workshops and discovery sessions, driving alignment between business objectives (volume, margin, trade ROI) and platform capabilities.
Pre-Sales & Bid Support
• Lead RFP/RFI responses as the primary TPM/RGM domain voice — authoring solution narratives, effort models, and PoC demonstrations for Salesforce CG Cloud and XTEL engagements.
• Collaborate with Sales and Delivery teams on pursuit strategy and competitive positioning; build and maintain reusable solution accelerators, proposal templates, and reference architectures.
Thought Leadership & Practice Development
• Publish whitepapers, point-of-view papers, and industry blogs on TPM/RGM trends, platform innovations, and CPG commercial technology; represent Cognizant at conferences and speaking engagements.
• Build and contribute to Cognizant’s TPM/RGM CoE — defining best practices, developing delivery playbooks and reusable assets, and mentoring junior consultants within the Consumer Goods practice.
Alliance & Partnership Management
• Serve as Cognizant’s primary relationship manager with key TPM/RGM platform partners — Salesforce CG Cloud, XTEL, and relevant ISVs — nurturing joint GTM engagement, co-sell pipeline, and aligned solution roadmaps.
• Track partner roadmaps and identify partnership opportunities with CPG ecosystem players (o9, Anaplan, BluePlanner) to extend Cognizant’s TPM/RGM service portfolio; develop joint collateral and partner sales plays.
Industry Forum Participation & External Engagement
• Represent Cognizant at CPG technology conferences and industry forums (Salesforce Consumer Goods Summit, CGT events, XTEL user groups); deliver presentations and panel discussions on trade transformation and AI-driven RGM.
• Engage analyst communities (Gartner, Forrester, IDC) to position Cognizant’s capabilities; build an external professional network across CPG trade marketing and technology communities to generate leads and surface new service opportunities.
Techno-Functional Lead — Customer Project Support
• Serve as senior functional advisor on select engagements — providing domain expertise during blueprint, fit-gap, and go-live phases without owning day-to-day workstream delivery.
• Act as the functional escalation point for delivery teams — resolving complex design decisions and conducting periodic quality reviews of solution documents and test plans.
Required Qualifications & Skills
Domain & Technical Skills
• Deep functional expertise in TPM (trade planning, fund management, promotion execution, settlement, deduction management, post-event analytics) and RGM (pricing strategy, pack-price architecture, mix management, net revenue optimization).
• Hands-on experience with Salesforce Consumer Goods Cloud TPM (primary) — account planning, fund configuration, promotion lifecycle, deduction management, and MuleSoft integration patterns.
• Hands-on experience with XTEL TPM/RGM (second preference) — trade fund setup, promotion planning, claims processing, and SAP/Oracle ERP integration architecture.
• Experience on at least 2 full-cycle TPM/RGM implementations; proficiency in delivery artifacts (BRDs, fit-gap documents, configuration workbooks, UAT scripts) and platform partner/alliance engagement.
Pre-Sales & Consulting Skills
• Excellent executive communication and presentation skills — able to influence VP/Director-level stakeholders; proven track record contributing to and winning CPG/Consumer Goods RFPs.
• Strong analytical and problem-structuring skills; ability to translate business challenges into platform solutions and produce high-quality proposals, PoVs, and solution collateral.
Experience Requirements
Dimension | Requirement |
Total Experience | 12–15 years in IT Delivery, consulting or CPG domain |
TPM/RGM Domain | 6+ years in Trade Promotion or Revenue Growth Management |
Techno-Functional Lead | 4+ years leading functional workstreams on TPM/RGM platform implementations |
Salesforce CG Cloud / XTEL | 3+ years hands-on on Salesforce CG Cloud TPM (preferred) or XTEL TPM/RGM; both is a strong advantage |
Pre-Sales / Bid Work | 2+ years contributing to RFP responses and client solutioning |
Client-Facing Roles | Experience managing stakeholder relationships at Director level |
Over Cognizant
Cognizant (NASDAQ: CTSH) is een bouwer van AI-oplossingen en een leverancier van technologiediensten. Wij slaan de brug tussen AI-investeringen en ondernemingswaarde door het bouwen van full-stack AI-oplossingen voor onze klanten. Onze diepgaande kennis van sectoren, processen en engineering stelt ons in staat om de unieke context van een organisatie te verankeren in technologische systemen. Deze systemen versterken het menselijk potentieel, realiseren tastbare resultaten en geven wereldwijde ondernemingen een voorsprong in een snel veranderende wereld. Ontdek hoe op cognizant.ai of @cognizant.
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